Marketing Management

Marketing Management examines management activities from ongoing brand management to public relations and digital marketing to return on investment. Understanding the practices needed to prioritize projects, assess performance and balance resources will enhance your marketing success. To be an active contributor on a marketing team you must have working knowledge of marketing management.

Learning Objectives

  • Identify the key management areas assigned to marketing
  • Clarify the purpose and benefit of public relations
  • Explain the importance of data management and direct marketing
  • Examine activities that improve customer experience management
  • Evaluate how to assess your return on marketing investment

There is no separate textbook for this course. All reading materials are posted online in the course.

Audience

This is a foundation course to examine the knowledgebase and management skills required to manage the marketing activities at a financial institution. It is designed for employees interested in taking an active role in the management of bank marketing.

Course Credits

​Questions? Please contact online@aba.com or 1-800-BANKERS for more information.

 

 Course Advantages

 
  • Collaborative communities
  • Convenience and flexibility
  • Expert instructors
  • Interactive discussions
  • Real-world assignments
 

 Registration & Pricing

 

Facilitated Course
ABA Member • $300
Non-Member • $375
Bill Me Option

Additional fees and taxes may apply.

 

 Upcoming Dates

 
  • January 22, 2018
  • March 26, 2018
  • July 30, 2018