Marketing in Banking

This four-week long, entry-level course builds a strong foundation for grasping bank marketing functions. Dive into the core responsibilities of bank marketing, examine how marketing may be structured, know the regulations affecting bank marketing activities, and discover how to assess financial performance.

Learning Objectives

  • Clarify the role of marketing in bank performance management
  • Identify the core responsibilities typically assigned to marketing
  • Understand how to review a bank’s balance sheet and income statement

There is no separate textbook for this course. All reading materials are posted online in the course.

Audience

For new bank staff with marketing responsibility, employees interested in discovering the role of marketing within a financial institution, and marketing professionals new to the banking industry.

 Course Credits

​Questions? Please contact online@aba.com or 1-800-BANKERS for more information.

 

 Course Advantages

 
  • Collaborative communities
  • Convenience and flexibility
  • Expert instructors
  • Interactive discussions
  • Real-world assignments
 

 Registration & Pricing

 

Facilitated Course
ABA Member • $300
Non-Member • $375
Bill Me Option

Additional fees and taxes may apply.

 

 Upcoming Dates

 
  • January 16, 2018
  • May 7, 2018