ABA Bank Marketing Conference Show Guide

September 23 - 25, 2018 • Marriott Waterfront • Baltimore, MD
Conference Home  |  List of Sponsors/Exhibitors  |  2018 ABA Show Guide

Overview

This is the flagship conference for bank marketing and retail professionals. The conference attracts over 300+ chief marketing officers, marketing directors, sales managers, retail banking and personal financial services executives, as well as CEOs from institutions of all sizes, both nationally and internationally. A comprehensive exhibit hall is an important part of the event.

Topics which may be discussed at the conference include:

  • Acquiring/Retaining profitable small business customers
  • Marketing Metrics: Profitability & Measurements
  • Branch development
  • Compliance
  • Generational Marketing Trends
  • Retail Banking
  • Customer Profitablility
  • Branding
  • Relationship Management/Trusted Advisor
  • Online Marketing 
  • Employee Retention 
  • Marketing Research
  • Payments

Who Attends

  • Chief Marketing Officers
  • Vice Presidents of Marketing
  • Marketing Directors
  • Presidents / CEOs
  • Advertising Directors
  • Customer Relationship Managers
  • Chief Strategists
  • Retail Banking and Personal Financial Services Executives
  • Sales Managers
  • Branding Consultants
  • CFMPs
  • Account Directors
Last year's audience make-up:
  • 32% were Executive Management
  • 37% were Senior Management
  • 28% were Middle Management
  • Two-fifths served on their banks' senior executive planning team
  • Three-fourths help their banks make pricing decisions

Who Should Exhibit

Exhibit Booth Fees
ABA Service Members $3,695
Non-Members $4,995

At the ABA Bank Marketing Conference you will have plenty of opportunities to interact with your peers, clients and prospects, enhancing your learning potential and establishing long-term peer relationships.

Participants will be interested in products and services that relate to:

  • Advertising Services: Traditional and Web-based
  • Online Marketing Initiatives & Technologies
  • Premiums and Incentive Programs
  • Affinity and Loyalty Programs
  • Marketing Technologies, Interactive Agencies
  • E-mail-based Customer Relationship
  • Direct Marketing Technologies
  • Sales Training
  • Internet Advertising Sales
  • Payments
  • Media, Marketing, and Branding Consultative Services
  • Advertising Management Software Technologies
  • Media Services
  • Market Research and Direct Marketing
  • Promotions and Promotion Solutions
  • CRM/Customer Care Initiatives, Technologies & Services
  • Branch Design, Merchandising & Signage
  • Retail Banking Products & Services

Sponsorship Opportunities

Don't miss out on this excellent opportunity to gain additional exposure in front of your current marketing clientele and new prospects. By sponsoring an event or item you gain the visible recognition of a leading organization, build brand equity and create a remembrance of your involvement at this conference. For additional benefits or to tailor the perfect sponsorship for you, please contact Ebony Johnson today!


​​Questions? Please contact Namita Gautam for more information.
 

 Show Manager

 
Ebony Johnson
Senior Manager
Business Development
Phone: 202-663-5227
Fax: 202-828-4544
Email: ejohnson@aba.com
 

 Related Resources & Events

 

Website

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School

Attend ABA Bank Marketing School to learn how to successfully apply current marketing techniques in the financial industry.