Certified Financial Marketing Professional (CFMP) Benefits

Why pursue your CFMP designation?

Consider these professional benefits and values of certification:

Career Enhancement

Differentiate yourself with a credential that sets the standard of professional expertise in the bank marketing industry. Learn more​ about the value of certification to you and your institution.

Continuing Education (CE) Database

CFMPs can identify relevant professional development options quickly and easily with the Certification Manager, which highlights programs that have been approved for CE credit.

New CFMP Referral Incentives

Refer one person who applies for a certification exam in a given calendar year, and ABA will waive your certification renewal fee for the next calendar year, up to $249. Please use the Referral Form.

CFMP Discount

Get special pricing for registration to the ABA Bank Marketing Conference.

​Questions? Please contact ABA Certifications for more information.


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 Advisory Board


ABA works with industry leaders in the bank marketing field to maintain and advance the CFMP credential.

Chris Delamater, CFMP (Chair)
Vice President & Marketing Director
Northeast Bank

Peggy Hudson, CFMP
Sr Vice President & Director of Marketing
American Trust & Savings Bank

Andrew Miller, CFMP
Marketing Director
Forcht Bank

Khandra Smalley, CFMP
SVP, Marketing Research
F&M Bank