ABA Bank Compliance Reader Profile

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All 5,500+ subscriptions are 100% paid—there are no free for controlled copies mailed. Most readers pay up to $450/year to receive the magazine and newsletter, while others readers receive it with their annual dues for the Certified Regulatory Compliance Manager program through ABA Professsional Certifications.

The typical reader is the senior compliance officer representing financial institutions of all asset sizes. More than half the subscribers have 15 or more years of direct experience in regulatory compliance, and seven in ten offer more than 10 years experience.

Reader Demographics

From the current Reader Survey, conducted August 2016

Gender: 
 
Female 68%
 
Male 32%
 
Age: Under 25 0%
  25-34 9%
  35-44 15%
  45-54 33%
  55-64 38%
  65 or older 5%

Bank asset size:

Less than $100 million 3%
$100 to 249 million 9%
$250 to 499 million 15%
$500 to 999 million 18%
$1 to 14.9 billion 33%
$15 billion or more 24%

Years experience in bank compliance?

Less than 1 year 0%
1 to 4 years 3%
5 to 9 years 23%
10 to 14 years 19%
15 years or more 55%

What do you do with your copies of ABA Bank Compliance?

Save for reference 83%
Route them 24%
Give/loan to someone else 27%
Clip/copy articles of interest 27%


Direct involvement in the purchase of:

Anti-money laundering monitoring products / services 52%
Complaint management software 65%
Consulting Services 57%
Disaster recovery services 28%
Document storage / management / shredding 28%
E-mail/Social archiving and management 28%
Environmental risk 26%
Fraud detection solutions 41%
Identity authentication products / services 39%
Legal services 29%
Mortgage compliance services 53%
OFAC monitoring services / software 50%
Reference manuals / software 64%
Regulatory reporting products / software 69%
Risk analysis software 47%
Training services / materials 71%
USA Patriot Act compliance products 49%
Vendor/3rd Party risk management software 41%

Which of the following actions have you taken as a result of seeing an ad in ABA Bank Compliance?

Visited an advertisers web site 56%
Used ABA InfoLinks to reach advertiser 41%
Saved an ad for reference 48%
Discussed ad with co-workers 55%
Met with salespers or phoned an directly 16%
Visited an exhibit at a conference 47%
Recommended/Made purchase 28%

When you read ABA Bank Compliance magazine, how significant is it to you that the magazine is a product of the American Bankers Association?

Somewhat/Highly significant   96%


Your prospects are reading ABA Bank Compliance.  They have the ability to purchase.  They care about your product.  They take immediate action after seeing an advertisement.  Are you placing your message where they will find it?

For advertising information, please contact:
Chris Capistrant, (202) 663-5216, ccapistr@aba.com

 

​Questions? Please contact Larry Price for more information.