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Bank Card Survey Report-Strategic Outlook

If your institution issues debit or credit cards (either consumer or commercial) or is in the merchant acquiring business, the latest ABA Bank Card Survey Report will give your bank the data it needs to plan and compete in the current economic environment. Based on responses from hundreds of banks nationwide with expert analysis by Edgar Dunn & Company, this ABA survey report outlines card strategic directions by institution size, from debit to credit to merchant acquiring. Also included are combined VISA and MasterCard statistics and updates on legislations and regulations that affect the card industry.  You will find more than 200 tables and charts detailing results of the survey by asset size and portfolio size.

Among the report's highlights:

  • 21 percent of debit card-issuing banks report planned to offer stored value cards in 2003 compared with 8 percent in 2002.
  • By targeting existing demand deposit account holders, penetration for POS-debit cards is expected to reach 51 percent for small issuers and 72 percent for large issuers during 2003.
  • 25 percent of large issuers with loyalty programs planned to increase cardholder benefits, as did 50 percent of small issuers and 57 percent of mid-sized issuers. 

With 250 tables and a range of topics that runs from "account acquisition" to "VISA, verified," the bank Card Industry Survey Report is a must-have for CEOs, presidents, senior executives, card holder administration and collections managers, security departments, sales and marketing departments, customer service and merchant program managers—in fact, all who plan and implement your bank card business. You won't find better, more detailed data anywhere—information that will enable you to take full advantage of card trends

Release Date: July 2003

View the table of contents (PDF format).
To view the the indices of data tables, select one of the following (all are in a PDF format):

Your comments and questions are very important to us. Please send an email to Benchmarking and Survey Research or call us at 1-800-BANKERS (226-5377).