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2016 ABA Bank Marketing Survey Report

Where are the expenditures going in banks' marketing departments?  What  are the budgets for avertising and other areas? How does your bank compare to competitors when it comes to advertising expenditures? Are you getting sufficient return on your marketing dollars? Is your bank being promoted as effectively as possible?

The ABA Bank Marketing Survey Report explores in detailed charts and analytical text such significant topics as the allocation of marketing expenditures to advertising, public relations, sales promotions and market research. Gain insights into the expenditures and budgets of banks nationwide. 

Survey highlights:

  • A broad sample base includes 151 banks nationwide with assets up to $15 billion .
  • Results tabulated by assets size and region
  • Detail information regarding various marketing expenditures categories.

CEOs, senior marketing executives and other senior bank executives, marketing managers and communications directors—in fact, all those involved in promoting your bank's brand and products, and planning its future profitability—should read this report. You will not want to miss this unique opportunity to compare marketing budgets and expenditures with those of your peers.

Order Today!
Catalog# 3015153
$ 300 List Price
$ 150 ABA Member Discount

Published: October 2016; Spiral-bound, 78 pp.


Questions? Please contact Benchmarking and Survey Research for more information.