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2014 ABA Bank Marketing Survey Report

What are today's trends in bank marketing? How does your bank compare to competitors when it comes to advertising expenditures? Are you getting sufficient return on your marketing dollars? Is your bank being promoted as effectively as possible?

The ABA Bank Marketing Survey Report explores in detailed charts and analytical text such significant topics as Internet marketing, social media, cross-selling and sales incentives, direct marketing, ad agency use, allocating marketing expenditures to advertising, public relations and sale promotions, and using successful strategies against the competition. Gain insights into these and the other significant issues that are transforming today's bank marketing scene and reshaping the way top bank executives view marketing's role in their strategic planning.

Survey highlights:

  • A broad sample base includes 265 banks nationwide with assets ranging from $25 million to $20 billion.
  • Results tabulated by assets size and region
  • Detail information regarding various marketing expenditures categories.
  • Additional information on marketing functions, such as staffing levels, market segmentation, cross-sales, and direct marketing is also included.

CEOs, senior marketing executives and other senior bank executives, marketing managers and communications directors—in fact, all those involved in promoting your bank's brand and products, and planning its future profitability—should read this report. You will not want to miss this unique opportunity to compare marketing budget, practices and performance with those of your peers.

Order Today!
Catalog# 3011384
$ 500 List Price
$ 250 ABA Member Discount

Published: December 2014; Spiral-bound, 134 pp.


Questions? Please contact Benchmarking and Survey Research for more information.