Social Media Marketing and Compliance



Gremlin Social combines social media marketing with compliance tools that make it easy for banks to master the social media landscape and build business using social networks. Endorsed for Social Media Marketing and Compliance, Gremlin Social helps ensure safe use of social media communication while maximizing social marketing campaigns, guiding strategies, and monitoring return on investments.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

 

 Program Features

 
Marketing – Manage Your Message
Gremlin Social offers organizational tools to streamline all of your social media marketing needs. Save time and money with Twitter, Facebook, and LinkedIn all in one easy-to-use dashboard. Engage with customers, search Twitter hashtags and brand mentions, and schedule your posts in as little as 15 minutes a day at the optimal time and frequency in each social network without leaving Gremlin.com. 

Compliance – Connect with Confidence
Gremlin Social media compliance tools allow you to easily prevent posts with restricted keywords or phrases and archive your posts for up to 7 years. Gremlin Social ensures compliant social media communication for companies that adhere to SEC, FFIEC, FINRA, and FDIC, OCC, and CFPB regulations.

Team Workflow & Approval – Empower and Engage
Empower and engage your staff with Gremlin Social’s team workflow and approval processes. Gremlin Social account owners can organize departments and enable team access to social network accounts with ease. Maintain control of corporate and employee social media accounts and approve content before publication.

Strategic Services – Become a Social Media S.T.A.R.
Gremlin Social employs a staff of experts who specialize in social media best practices. We offer services for our customers including strategy, training, analytics, and research (STAR). 
 

 Bank Benefits

 
  • Multi-Network Dashboard - Maximize your marketing impact by reaching your audience on Facebook, Twitter, and LinkedIn. Manage all three networks in one place.
  • Social Media Analysts - Gremlin Social's team of social media analysts  can help you navigate the challenges bank marketers face, and help get you what you need to be successful in social.
  • Reporting/Analytics - Track specific information like Twitter follows and Facebook Page engagements. Utilize the information to guide strategies and budgeting.
  • Conversion Tracking - Track actual ROI from specific posts you’ve shared to your checkout page. Works along-side the BREV.is Link Shortener for superior tracking of the interactions on your social posts.
  • Pre-Approved Content Libraries - Gremlin Social Content Libraries allow you to store and organize your team’s approved posts. Include images in messages and templates for effortless and worry-free team posting. Create multiple libraries, and grant access to groups or individuals within the business. Set timelines within content libraries for easy posting during specific campaigns, or allow access to evergreen content throughout the year.
  • Scheduled Messages - Amplify audience engagement by making your social posts at the best time for each market with the Gremlin Social Scheduler.
  • Compliance Enforcement – The Gremlin Social GuardianTM compliance platform allows you to easily prevent posts with restricted keywords or phrases and archive your posts for up to 7 years. Gremlin Social ensures compliant social media communication for companies that adhere to FFIEC, FDIC, CFPB, SEC, and FINRA regulations.

Questions? Please contact Jackie Lucas for more information.


 

 Introducing Advanced Brand Monitoring

 
​Gremlin Brand Guardian monitors the web and social media for mentions of your brand name, products, and keywords on sites including news, blogs, and social media. Available now as a complimentary benefit to members, Brand Guardian enables your bank to get search results daily, weekly, or monthly.  Learn more.
 

 Blog Posts

 
 

 Testimonial

 
​​"With Gremlin Social, our posts go through approval, filtration, are archived, and can be retrieved for auditing purposes."
-Mike Cruz
Digital Marketing Officer
TheBANK of Edwardsville
 

 Webinar Recordings

 

Six Steps to Building a Content Marketing Strategy for Banks
Download the recording.

Online Monitoring: What Should Banks Be Listening For?

Download the recording.

The Bankers Guide to Strategic Social Media
Download the recording.

Social Media Marketing for Banks: Overcoming the 6 ​Key Compliance Hurdles

The 7 Keys to Grow Your Bank Using Social Media in 2016...and Keep Compliance Happy
 

 Bank Case Study

 
When First Bank Financial Centre (FBFC) decided to enter the social media landscape, they turned to Gremlin Social. The solution has enabled the bank to connect with customers and potential customers more effectively and confidently from a compliance perspective. Over 12 months, referral traffic from social media to its website increased 58.52 percent. Download the case study.
 

 Contacts

 
Corporation for American Banking
Robin Gordon
(202) 663-5128​

Gremlin Social
Amanda van Diver
314-492-1325

For more information, please visit
http://info.gremlinsocial.com/aba.