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Franklin Madison: Life, Accident and In-Hospital Insurance

Affinion Insurance Solutions is now Franklin Madison
It’s a new day, a new company, the same commitment.

Franklin Madison delivers optimal marketing and industry-leading response rates with strong insurance carrier partnerships and a robust product suite. Their approach enhances loyalty with banks and provides valuable Insurance coverage for their customers. They call this “Smarter Marketing.”

Build your brand with multi-channel marketing that:
  • Enhances Consumer Engagement
  • Strengthens Ongoing Value
  • Improves Brand Loyalty
  • Lifts Revenue




Franklin Madison

Four insurance solutions are offered by Franklin Madison for financial institutions with at least 15,000 DDA customers:
  • The Accidental Death & Dismemberment (AD&D) insurance plan is a "Customer Appreciation" program designed to strengthen ties with bank customers and to generate incremental non-interest income. The program offers $1,000 of AD&D insurance at no cost to customers—your bank pays the premium—as well as the opportunity for the customer to purchase additional coverage at affordable rates.
  • Simplified-Issue Term Life offers customers peace-of-mind coverage based on answers to a few health questions—with no medical exam to apply and no rate increase for 10 years.
  • Hospital Accident Protection pays cash benefits—with no deductible or waiting period—for each day in the hospital due to covered accidents.
  • Recuperative Care pays daily cash benefits after a covered hospital stay to help customers recover from accidents or sickness—with no pre-existing conditions exclusion.
Learn more about Franklin Madison at:




Franklin Madison

With over 45 years of experience, Franklin Madison enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Franklin Madison provides insurance programs that help generate increased customer loyalty and significant incremental revenue for more than 3,500 financial institutions. Based in Franklin, Tenn., the Company has approximately 200 employees. 




Proven creatives, sophisticated data analytics, and a tailored marketing strategy

Franklin Madison's dynamic and individualized direct marketing campaigns drive above-average response rates. They consistently refresh creative messaging with sophisticated testing and analysis to drive incremental response improvements. Their digital and direct mail events are based on data focused customer profiles and desired outcomes while also meeting the needs of the financial institutions they serve.

No Financial Risk
Affinion absorbs all the marketing expenses of the direct mail effort.
Complete Turnkey Operations
Affinion handles list management, production, mailing, enrollment, fulfillment, customer service, and facilitation of claims.
Absolute Ease of Implementation
Affinion works with your bank to manage the entire process from start to finish.

Toll-free Customer Service
Available to give your customers answers to all their questions.
GLB and SB1 Compliant Privacy Solution
Affinion has implemented a GLB and SB1 compliant privacy solution to protect non-public information of your customers and Affinion is PCI Level 1 compliant. Affinion was also awarded the prestigious ISO27001 for information security management.






​ABA Contact

Franklin Madison Contact


 Due Diligence Report


Due diligence reports  are currently available on select solutions and for bank members only.
Get Report.

 Learn About Endorsed Solutions


In a rapidly changing landscape, banks turn to the proven expertise of ABA Endorsed Solutions for the most advanced technologies and products to grow their business, cut costs and transform the customer experience.

​​​Questions? Please contact Robin Gordon at (202) 663-5128.