For Immediate Release
October 5, 2015
ABA Media Contact: Mike Townsend


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ABA Unveils New Bank Marketing Site Delivering Timely Resources

WASHINGTON —The American Bankers Association unveiled, its new interactive portal focused exclusively on bank marketing trends and insights, today at the 2015 ABA Bank Marketing and Retail Conference in Denver.  The resource is designed to serve as a go-to source for marketing innovation, education and key industry trends to provide forward-looking bank leaders with a competitive advantage. 
​​​“Marketing and branding for financial services have become strategic level issues that play a key role in dictating an organization’s relevance in the market as well as its long-term success,” said Jim Edrington, ABA’s executive vice president of professional development.  “This site is a valuable resource for marketers and strategists who are constantly pushing to exceed customer expectations as they build and enhance their bank’s brand promise.  It’s a one-stop shop for insights on customer behavior and trends that are driving the direction of our rapidly evolving industry.”

Targeted to both bank marketers and retail executives responsible for the direction of their institution’s products and services, is updated daily with current editorial content featuring insights and resources from leading industry experts on developing industry trends.  This resource is available to anyone and is free. Bank marketers can subscribe to receive a weekly digest of the most recent industry news.
The site also incorporates the ABA Bank Marketing Network, the national online network of financial marketers where discussions occur about marketing best practices, resources and creative insights from peers and experts. To access this portion of the site, users may join the network for a nominal fee.
Simultaneously relaunching with the new site is the ABA Bank Marketing School, the only national school with a specialized bank marketing curriculum.  The new one-year program features a curriculum focused on strategic marketing with a view to elevating the visibility and importance of the bank marketing discipline. It also provides an avenue for bank marketers to prepare to earn the Certified Financial Marketing Professional (CFMP) designation, the industry’s only professional certification specific to marketing financial services.
“We’ve optimized the Bank Marketing School curriculum to keep pace with the changing industry landscape as banks re-evaluate their business models and seek new sources of revenue,” said Edrington. “Our bank marketing scholars receive a comprehensive education through an intensive experience that arms them with the skills to help increase the success of business lines and demonstrate tangible results.”
The American Bankers Association is the voice of the nation’s $16 trillion banking industry, which is composed of small, regional and large banks that together employ more than 2 million people, safeguard $12 trillion in deposits and extend more than $8 trillion in loans.
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