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For Immediate Release
September 25, 2017
​ABA Media Contact: Sarah Grano
(202) 663-5470
Follow us on Twitter: @ABABankers

Gremlin Social Media Contact: Mikki Ware

Gremlin Social’s Brand Monitoring Platform Free for ABA Members

ABA’s bank members will receive complimentary access to Brand Guardian

​WASHINGTON — In the digital age, it’s important for all companies – including financial institutions – to pay close attention to their brand’s online presence. Members of the American Bankers Association can now do that for free through Gremlin Social’s new product, Brand Guardian.
With Brand Guardian, banks can monitor the web for mentions of their bank name, its products and other keywords on sites including news, blogs and social media. It helps avoid reputational risks by searching brand mentions, monitoring consumer sentiment, and documenting results. The platform allows banks to set up alerts and receive daily, weekly or monthly email notifications, filter results, monitor competition, archive and capture mentions, and export reports.
“Brand Guardian is a fantastic tool banks can leverage to stay on top of their online presence and we’re thrilled to offer it as a value-added service to our members,” said Robin Gordon, senior vice president, ABA Endorsed Solutions.
“Gremlin is excited to work with our partners at ABA on this product release,” said Ryan Bell, Gremlin founder and chief product officer. “We’re confident that Brand Guardian will be a great benefit for ABA members and that it will allow financial institutions to enhance their brand monitoring strategy.”
Based in St. Louis, Gremlin Social was founded in 2008. It combines social media marketing with compliance and ROI tracking tools that make it easy for banks and their team members to master the social media marketing landscape and build business using social networks. Gremlin helps ensure compliant use of social media communication while maximizing social marketing campaign results, guiding strategies and monitoring returns.
Gremlin Social’s marketing and compliance tools were endorsed by ABA in 2015 following comprehensive due-diligence process, as well as a rigorous review by industry experts and field-testing by bankers. The ABA team also reviewed and beta-tested Brand Guardian.
For more information on this and other ABA endorsed solutions, visit or call 1-800-BANKERS.
About American Bankers Association
The American Bankers Association is the voice of the nation’s $17 trillion banking industry, which is composed of small, regional and large banks that together employ more than 2 million people, safeguard $13 trillion in deposits and extend more than $9 trillion in loans. Learn more at
About Gremlin Social
Gremlin Social Guardian™ is social media management and compliance software that makes it easy for community banks and financial services companies to publish posts, build brand awareness and engage consumers. Gremlin Social Guardian™ helps ensure safe use of social media communication for individuals and teams while creating efficiencies for monitoring, moderation, archiving and approval processes. Learn more at
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