For Immediate Release
July 6, 2017
ABA Media Contact: Mike Townsend
(202) 663-5471
Email: mtownsend@aba.com
Follow us on Twitter: @ABABankers

ABA Conference: Bank Marketers to Discuss Industry Trends in New Orleans

Conference set for Sept. 24-26; Early registration ends July 17

​WASHINGTON — Bank marketers and retail executives from across the nation will explore the latest trends in the delivery and communication of banking services at the 2017 ABA Bank Marketing Conference in New Orleans, Sept. 24-26. Early registration discounted pricing for the conference ends July 17.
 
“Telling your story and connecting with customers has never been more important for banks,” said Jim Edrington, ABA’s executive vice president of professional development.  “Banks that can seamlessly integrate their brand into people’s daily lives will have a significant advantage in the marketplace. This conference will inspire bankers to tell their story, and give them a roadmap for how to do it in a way that is sincere and impactful.”
 
The conference will kick off with a keynote address from David Beebe, one of the entertainment and marketing industries’ most influential producers of content marketing and brand storytelling.  Beebe will examine the intersection of technology and storytelling, and share insights on how the most effective brands and marketers use a combination of the two to reinvent the way they are engaging with their audiences through content. Additional featured speakers include Mathew Sweezey, principal of marketing insights at Salesforce and author of “Marketing Automation for Dummies,” and Scott Belsky, founder of Behance and author of the national bestselling book “Making Ideas Happen.” Sweezey will share research on what modern buyers care about and discuss how to address their needs via programs and automated methods, while Belsky will share insights and practical tips for pushing bold creative projects to completion. 
 
The program features more than 30 sessions including:
  • The Amazon Prime Effect – Surviving in the New Subscription Society;
  • Harnessing the Power of Social Influencers;
  • Real World Merger & Rebrand Communications;
  • Financial Health – The Key to Customer Engagement; and
  • Hack Your Customer’s Brain: How Social Brands Are Evolving to Entertain, Obtain & Retain Customers.
In a special session on Sept. 25, ABA will present its second annual ABA Bank Marketing Video Awards, which recognize the nation’s best bank marketing videos. A panel of Certified Financial Marketing Professional (CFMP) designated experts is currently evaluating entries and selecting 24 finalists, which will then be posted on ABABankMarketing.com for public voting from July 10-31 to determine the winners. 
 
This conference is ideal for chief marketing officers, marketing directors, sales managers, retail banking and personal financial services executives, and CEOs from banks of all sizes. Conference participants can earn CFMP credits.         
 
Special discounts are available for early bird registration before July 17, “hometown hosts” (Louisiana-based bankers) and attendees from the same member organization who register together.  For more information or to register, call 1-800-BANKERS or visit ababankmarketing.com/conference.
   
The American Bankers Association is the voice of the nation’s $17 trillion banking industry, which is composed of small, regional and large banks that together employ more than 2 million people, safeguard $13 trillion in deposits and extend more than $9 trillion in loans.
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Note to Editors: For complimentary press registration, please contact Mike Townsend at mtownsend@aba.com or 202-663-5471.