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Bank Community Engagement Press Room

ABA Media Contact: Blair Bernstein
(202) 663-5468

Banks play a dynamic role in the life of their communities. They drive growth, help revitalize neighborhoods and businesses, and enable millions of Americans to achieve their goals, from buying a new car or house to paying for an education and creating a secure retirement. The engagement of bankers at all levels — with families, businesses, government and non-profit organizations — is key to the growth and strength of vibrant communities.

ABA, through the ABA Community Engagement Foundation, provides financial education programs and resources that help bankers make their communities better. Our programs include:

  • Safe Banking for Seniors
    Safe Banking for Seniors​ is a national campaign that helps older customers and their financial caregivers understand and mitigate the risks of fraud and financial abuse.​ The program was announced in September 2015 and launched in February 2016.

  • Teach Children to Save Day
    Teach Children to Save is a national program that organizes banker volunteers to help young people develop a lifelong savings habit. Since the program started in 1997, some 146,600 bankers have taught savings skills to 6.4 million students. Teach Children to Save Day 2015 was Friday, April 24.

  • Lights, Camera, Save! Contest
    Lights Camera Save! is a video contest that engages teens in educating themselves and their peers about the value of saving and using money wisely. Banks host the local level of the competition and select a winner to compete on the national level.

  • Get Smart About Credit
    Get Smart About Credit is a national campaign of volunteer bankers who work with young people to raise awareness about the importance of using credit wisely. Get Smart About Credit Day 2014 was Thursday, October 16 and was celebrated with bankers connecting with youth and adults for credit education lessons.

The Road to Financial Responsibility: Tips for parents to teach kids smart financial habits
For more resources on financial education, visit

​Questions? Please contact Blair Bernstein for more information.