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ABA Trust & Investments

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ABA Trust & Investments readers are upper-level executives employed exclusively in the areas of personal and corporate trust, estate planning, retirement services, securities operations and tax.  As the area of wealth management evolves and expands, our readers not only seek information about their current area of expertise, but also that of other areas within the trust arena. 

Two-thirds of the subscribers are employed at large banks over $1 billion in assets and 80% boast 10+ years experience in trust banking. Providing sound financial advice to individuals and corporate clients hinges on knowing what the latest offerings entail. Experienced trust and investment professionals turn to the ABA for solutions.

All subscriptions are 100% paid—there are no free for controlled copies mailed.  Many readers pay up to $120/year to receive the magazine, while others readers receive it with their annual dues to the Institute of Certified Bankers.  Holders of the following ICB designations receive ABA Trust & Investments with their dues:

- Certified Trust & Financial Advisor (CTFA)
- Certified Retirement Services Professional (CRSP)
- Certified Securities Operations Professional (CSOP)
- Certified Corporate Trust Specialist (CCTS)
- Certified IRA Services Professional (CISP) 

Reader demographics from the current reader survey:

Gender:            Female 62%     Male 38%

Age:                Under 25            0%
                        25-34                9%
                        35-44              29%
                        45-54              36%
                        55-64              24%
                        65 or older         2% 

Bank asset size:
Less than $500 million          25%
$500 to 999 million               10%
$1 to 10 billion                     17%
$10 to 50 billion                    12%
$50 billion to 100 billion         10%
more than $100 billion           11%
not indicated/applicable         13%

Years experience in trust and investment banking?
Less than 1 year                   0%
1 to 4 years                          3%
5 to 9 years                         18%
10 to 14 years                      23%
15 years or more                  57%

What do you do with your copies of ABA Trust & Investments?
Save for reference                   71%
Route them                            12%
Give/loan to someone else       18%
Clip/copy articles of interest     12%

Which of the following actions have you taken as a result of seeing an ad in ABA Trust & Investments?
Visited an advertisers web site                 32%
Used ABA InfoLinks to reach advertiser     31%
Saved an ad for reference                         25%
Discussed ad with co-workers                  30%
Visited an exhibit at a conference             16%
Made/Recommended purchase                  8%

When you read ABA Trust & Investments, how significant is it to you that the magazine is a product of the American Bankers Association and the Institute of Certified Bankers?
Somewhat/Highly significant                     92%

Your prospects are reading ABA Trust & Investments.  They have the ability to purchase.  They care about your product.  They take immediate action after seeing an advertisement.  Are you placing your message where they will find it?

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