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ABA Trust & Investments

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Virtually all of the 7,200+ ABA Trust & Investments readers are upper-level executives employed exclusively in the areas of personal and corporate trust, estate planning, retirement services, securities operations and tax.  As the area of wealth management evolves and expands, our readers not only seek information about their current area of expertise, but also that of other areas within the trust arena. 

Two-thirds of the subscribers are employed at large banks over $1 billion in assets and 80% boast 10+ years experience in trust banking. Providing sound financial advice to individuals and corporate clients hinges on knowing what the latest offerings entail. Experienced trust and investment professionals turn to the ABA for solutions.

All subscriptions are 100% paid—there are no free for controlled copies mailed.  Many readers pay up to $120/year to receive the magazine, while others readers receive it with their annual dues to the Institute of Certified Bankers.  Holders of the following ICB designations receive ABA Trust & Investments with their dues:

- Certified Trust & Financial Advisor (CTFA)
- Certified Retirement Services Professional (CRSP)
- Certified Securities Operations Professional (CSOP)
- Certified Corporate Trust Specialist (CCTS)
- Certified IRA Services Professional (CISP) 

Reader demographics from the current reader survey:

Gender:            Female 67%     Male 33%

Age:                Under 25            0%
                        25-34                7%
                        35-44              23%
                        45-54              37%
                        55-64              29%
                        65 or older         3% 

Trust and wealth assets under management:
Less than $500 million          31%
$500 to 999 million               10%
$1 to 10 billion                     17%
$10 to 50 billion                     8%
$50 billion to 100 billion         7%
more than $100 billion           11%
not indicated/applicable         15%

Years experience in trust and investment banking?
Less than 1 year                   1%
1 to 4 years                          1%
5 to 9 years                         14%
10 to 14 years                      18%
15 years or more                   67%

What areas are you responsible for?
Corportate trust                          31%
Employee benefit administration  27%
Estate planning/administration     57%
Personal trust administration       71%
Private banking                           21%
Retirement planning                    37%
Trust compliance                        43%
Trust investments                       39%
Trust Operations                        39%
Trust sales & marketing              44%
Trust Taxation                            36%
Wealth management                   55%

Direct involvement in the purchase of:
Account management software                49%
Asset management                                 40%
Broker/dealer                                          28%
Document imaging solutions                    49%
Employee benefit disbursement software   27%
Estate Settlement systems/software         44%
Financial planning services                       42%
Fixed income evaluations                         30%
Funds                                                     40%
Independent advisory services                   28%
Investment management services              40%
LIfe insurance/annuity evaluations             37%
Performance reporting                              41%
Print, postal, electronic communications    28%
Proxy services                                         31%
Regulatory reporting services/software        33%
Retirement plan software                           36%
Sales Support software                             32%
Sales training                                           41%
Securities processing software                  33%
Settlement and clearance services             33%
Tax compliance outsourcing services         38%
Trust/investment management software      58%

Which of the following actions have you taken as a result of seeing an ad in ABA Trust & Investments?
Visited an advertisers web site                 31%
Used ABA InfoLinks to reach advertiser     28%
Saved an ad for reference                         26%
Discussed ad with co-workers                  28%
Visited an exhibit at a conference             13%
Made/Recommended purchase                12%

What do you do with your copies of ABA Trust & Investments?
Save for reference                   73%
Route them                            13%
Give/loan to someone else       12%
Clip/copy articles of interest     14%

When you read ABA Trust & Investments, how significant is it to you that the magazine is a product of the American Bankers Association and the Institute of Certified Bankers?
Somewhat/Highly significant                     91%

Your prospects are reading ABA Trust & Investments.  They have the ability to purchase.  They care about your product.  They take immediate action after seeing an advertisement.  Are you placing your message where they will find it?

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