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Advertising Rates & Information
ABA Trust & Investments
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ABA Trust & Investments magazine provides a wide range of trust and investment information in one convenient resource. Readers receive crucial information in virtually any of the crossover areas of responsibility they encounter as financial services industry professionals: all areas of corporate and personal trust, trust operations and securities processing, retirement and employee benefit services.
For a more detailed profile of ABA Trust & Investment readers and their habits, click here.
2010 Advertising Rates (Payable in U.S. Dollars only)
| Black & White |
1x |
3x |
6x |
12x |
| 1/2 Horizontal |
1,600 |
1,400 |
1,200 |
1,000 |
| Full Page |
2,200 |
2,000 |
1,800 |
1,600 |
| 2-page Spread |
4,000 |
3,600 |
3,200 |
3,000 |
| Two-color |
1x |
3x |
6x |
12x |
| 1/2 Horizontal |
2,100 |
1,900 |
1,700 |
1,500 |
| Full Page |
2,700 |
2,500 |
2,300 |
2,100 |
| 2-page Spread |
4,700 |
4,300 |
3,900 |
3,700 |
| Four-color |
1x |
3x |
6x |
12x |
| 1/2 Horizontal |
2,500 |
2,300 |
2,100 |
1,900 |
| Full Page |
3,100 |
2,900 |
2,700 |
2.500 |
| 2-page Spread |
5,400 |
5,000 |
4,600 |
4,400 |
Covers & Positioning
| Inside Front Cover |
add 15% |
Cover charges are in addition to four-color rate earned. |
| Inside Back Cover |
add 10% |
| Back Cover |
add 20% |
| Other Special Positions |
add 10% |
Advertisement Sizes
| |
Size (width x height) |
Bleed Size |
| Full page |
8.5 x 11 |
8.75 x 11.25 inches |
| 1/2 Horizontal |
7.5 x 4.25 |
|
| Spread |
17 x 11 |
17.5 x 11.25 inches |
Trim size of the magazine is 8-1/2 x 11 inches
Space / Materials Deadlines
| 2010 Issues |
Space Closing |
Materials Due |
| January/February 2010 |
December 1, 2009 |
December 8, 2009 |
| March/April |
February 1, 2010 |
February 8, 2010 |
| May/June |
April 1 |
April 8 |
| July/August |
June 1 |
June 8 |
| September/October |
August 2 |
August 9 |
| November/December |
October 1 |
October 8 |
Rebates & Short Rate
A rebate will be provided on the last ad when more advertising than originally contracted for has been placed and reaches the next frequency level. All advertising is subject to short rate when less advertising than originally contracted has been placed.
Inserts & Polybagging
Preprinted inserts may be placed in the full run of the magazine. Cost is based upon the actual weight and size of the insert, as well as binding method required. For a customized price quote, please contact your sales representative, or the publisher at (202) 663-5378.
Business Reply Cards
Business Reply Cards (BRCs) are billed at the 1/2-page black & white space rate earned, plus a $500 net binding charge. BRCs count as one insertion and must be accompanied by space advertising in the same issue. Contact the publisher at (202) 663-5378 for quantity and shipping information.
Materials Requirements
Advertisers must submit high-resolution, printer-ready PDF files. Files can be sent on disk using the mailing instructions below, or e-mail them to Lprice@aba.com.
Color proofs must accompany all 2-color and 4-color advertisements. ABA cannot be held responsible for misprinted ads if a color proof is not provided with the ad materials. Laser proofs are acceptable for b&w ads only. .
Detailed instructions and file settings for the PDF files are available through our printer's website . Click here, or go to http://www.stcroixpress.com/web/pagedetail.aspx?pgID=file_settings to be taken to the instructions.
InfoLinks
Unless otherwise instructed in writing, the magazine will position a reference on each advertisement to the publication InfoLinks website, which provides a direct link to the advertising company's website. This reader service is provided free of charge and is not considered part of the advertising purchase.
Contract Regulations
Signed insertion orders are required. All art instructions are required in writing. Verbal agreements will not be recognized. Contracts cover number of insertions within one year of contract date.
NOTE: Cancellations will not be accepted after published space closing deadlines.
By submitting this advertisement, you grant the ABA permission to reproduce and distribute the intellectual property provided in ABA Trust & Investments and warrant that the intellectual property contained in the advertisement is either owned by you, in the public domain, or licensed with full authority from the owner and grants ABA the rights identified herein. Furthermore, you warrant that all submitted advertisements are original, factually accurate, contain nothing defamatory or otherwise unlawful, and does not infringe on the copyright or other intellectual property rights of any third person, business or corporation. You indemnify the ABA against any and all claims made by third parties related to the submitted advertisement.
Agency Commissions
15% of gross on space, color and special position charges recognized to agencies. No cash discount. Credit will be granted to advertising agencies only on the condition that the agency is responsible for payment of the advertising order. New advertisers prepay first insertion.
Circulation
The audience of 7,100+ readers includes Trust and Financial Advisers, Trust Officers, Retirement Services Professionals, and Securities Processing Professionals. There are no free or controlled subscriptions—all 100% are fully paid.
T&I is produced six times each year by the American Bankers Association and the Institute of Certified Bankers. Annual subscriptions are $80 for ABA members and $120 for nonmembers.
Mailing Instructions
All correspondence, materials and inquiries should be directed to:
Larry Price, Publisher
American Bankers Association
1120 Connecticut Avenue NW
Washington, DC 20036-3971
Phone: (800) BANKERS, (202) 663-5378
Fax: (202) 828-4540
Combined Rates / ABA Service Member Discount
Explore other areas of the banking universe with priority placement and discounted rates in ABA Bank Marketing, ABA Bank Compliance, Community Banker and the ABA Banking Journal magazines. Your frequency discounts will be based on the total number of ads you place between ABA's five magazines. For example, three insertions in ABA Bank Marketing and three insertions in ABA Trust & Investments earns you the 6x frequency discount in both magazines! Your competition will envy your savvy and your intelligence.
As an ABA Service Member, you qualify for the next highest frequency level on each advertisement you place. Don't miss out on this important member discount that often exceeds the cost of your annual membership. For membership information, please contact Jamie Kline at (202) 663-5227 or jkline@aba.com. For more information on advertising, please contact Larry Price at (202) 663-5378 or lprice@aba.com.
For a sample issue or more information on advertising, please contact Larry Price at (202) 663-5378 or lprice@aba.com.
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Questions? Please contact Larry Price for more information
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