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Advertising Rates & Information
ABA Trust & Investments
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ABA Trust & Investments magazine provides a wide range of trust and investment information in one convenient resource. Readers receive crucial information in virtually any of the crossover areas of responsibility they encounter as financial services industry professionals: all areas of corporate and personal trust, trust operations and securities processing, retirement and employee benefit services.
For a more detailed profile of ABA Trust & Investment readers and their habits, click here.
2008 & 2009 Advertising Rates (Payable in U.S. Dollars only)
| Black & White |
1x |
3x |
6x |
12x |
| 1/2 Horizontal |
1,600 |
1,400 |
1,200 |
1,000 |
| Full Page |
2,200 |
2,000 |
1,800 |
1,600 |
| 2-page Spread |
4,000 |
3,600 |
3,200 |
3,000 |
| Two-color |
1x |
3x |
6x |
12x |
| 1/2 Horizontal |
2,100 |
1,900 |
1,700 |
1,500 |
| Full Page |
2,700 |
2,500 |
2,300 |
2,100 |
| 2-page Spread |
4,700 |
4,300 |
3,900 |
3,700 |
| Four-color |
1x |
3x |
6x |
12x |
| 1/2 Horizontal |
2,500 |
2,300 |
2,100 |
1,900 |
| Full Page |
3,100 |
2,900 |
2,700 |
2.500 |
| 2-page Spread |
5,400 |
5,000 |
4,600 |
4,400 |
Covers & Positioning
| Inside Front Cover |
add 15% |
Cover charges are in addition to four-color rate earned. |
| Inside Back Cover |
add 10% |
| Back Cover |
add 20% |
| Other Special Positions |
add 10% |
Advertisement Sizes
| |
Size (width x height) |
Bleed Size |
| Full page |
8.5 x 11 |
8.75 x 11.25 inches |
| 1/2 Horizontal |
7.5 x 4.25 |
|
| Spread |
17 x 11 |
17.5 x 11.25 inches |
Trim size of the magazine is 8-1/2 x 11 inches
Space / Materials Deadlines
| 2008 Issues |
Space Closing |
Materials Due |
| January/February 2008 |
December 3, 2007 |
December 10, 2007 |
| March/April |
February 1, 2008 |
February 8, 2008 |
| May/June |
April 1 |
April 8 |
| July/August |
June 2 |
June 9 |
| September/October |
August 1 |
August 8 |
| November/December |
October 1 |
October 8 |
| 2009 Issues |
Space Closing |
Materials Due |
| January/February 2009 |
December 1, 2008 |
December 8, 2008 |
| March/April |
February 2, 2009 |
February 9, 2009 |
| May/June |
April 1 |
April 8 |
| July/August |
June 1 |
June 8 |
| September/October |
August 3 |
August 10 |
| November/December |
October 1 |
October 8 |
Rebates & Short Rate
A rebate will be provided on the last ad when more advertising than originally contracted for has been placed and reaches the next frequency level. All advertising is subject to short rate when less advertising than originally contracted has been placed.
Inserts & Polybagging
Preprinted inserts may be placed in the full run of the magazine. Cost is based upon the actual weight and size of the insert, as well as binding method required. For a customized price quote, please contact your sales representative, or the publisher at (202) 663-5378.
Business Reply Cards
Business Reply Cards (BRCs) are billed at the 1/2-page black & white space rate earned, plus a $500 net binding charge. BRCs count as one insertion and must be accompanied by space advertising in the same issue. Contact the publisher at (202) 663-5378 for quantity and shipping information.
Materials Requirements
Advertisers must submit high-resolution, printer-ready PDF files. Files can be sent on disk using the mailing instructions below, or e-mail them to Lprice@aba.com.
Color proofs must accompany all 2-color and 4-color advertisements or ABA can not be held responsible for color matching. Laser proofs are acceptable for b&w ads only.
Detailed instructions and file settings for the PDF files are available through our printer's website for the following applications: InDesign CS2; InDesign CS; QuarkXPress 6+; QuarkXPress 4-5 Mac; QuarkXpress 4-5 Windows; Distiller 6; and Distiller 7. Click here, or go to http://www.stcroixpress.com/software.htm to be taken to the instructions.
Unless otherwise instructed in writing, the magazine will position a reference on each advertisement to the publication InfoLinks website, which provides a direct link to the advertising company's website. This reader service is provided free of charge and is not considered part of the advertising purchase.
Circulation
The audience of 7,100+ readers includes Trust and Financial Advisers, Trust Officers, Retirement Services Professionals, and Securities Processing Professionals. There are no free or controlled subscriptions—all 100% are fully paid.
T&I is produced six times each year by the American Bankers Association and the Institute of Certified Bankers. Annual subscriptions are $80 for ABA members and $120 for nonmembers.
Mailing Instructions
All correspondence, materials and inquiries should be directed to:
Larry Price, Publisher
American Bankers Association
1120 Connecticut Avenue NW
Washington, DC 20036-3971
Phone: (800) BANKERS, (202) 663-5378
Fax: (202) 828-4540
Combined Rates / ABA Service Member Discount
Explore other areas of the banking universe with priority placement and discounted rates in Bank Marketing and ABA Bank Compliance magazines. Your frequency discounts will be based on the total number of ads you place between the three magazines. For example, three insertions in ABA Bank Marketing and three insertions in ABA Trust & Investments earns you the 6x frequency discount in both magazines! Your competition will envy your savvy and your intelligence.
As an ABA Service Member, you qualify for the next highest frequency level on each advertisement you place. Don't miss out on this important member discount that often exceeds the cost of your annual membership. For membership information, please contact Jamie Kline at (202) 663-5227 or jkline@aba.com. For more information on advertising, please contact Larry Price at (202) 663-5378 or lprice@aba.com.
For a sample issue or more information on advertising, please contact Larry Price at (202) 663-5378 or lprice@aba.com.
Back to ABA Trust & Investments
Questions? Please contact Larry Price for more information
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