|
ABA/ABAMN Are You Maximizing Results From Your Bank's Email Marketing? (... or have you even started?)
Telephone Briefing/Webcast*
This ninety-miniute, live program will explore how email marketing has come full circle.
From its promise as the Internet's "killer application" to out-of-control email blasts, email is now a legitimate, proven marketing channel, complete with best practices and standards -- and a solid track record. Banks face unique challenges for implementing email marketing, but the benefits and the path to success are now clear.
This session will focus on the unique challenges that bankers face in developing an effective, compliant email marketing program. With the email industry maturing, the opportunity to communicate via this proactive, instant, low-cost channel is better than ever. Banks, as a group, have lagged in adopting email marketing, but the tools and processes are here and being used effectively by banks. This Telephone Briefing/Webcast will provide you with an overview of the key elements to consider when planning your email strategy. Get your questions answered by the experts!
| Program Date |
Wednesday, June 18, 2008 • 1:00 - 2:30 p.m. EDST
Times reflect Daylight Saving Time -- If your area does NOT observe Daylight Saving Time, the time will be one hour earlier. |
| Per Site Fees** |
$225 ABA/ABAMN/Service Member
$355 Non-Member |
| Registration |
Register Online (PDF) |
| Audio CD |
Order Online |
| Credits |
2.0 CFMP and 1.5 CPE for CPAs |
Topics Include:
- The state of the email industry (it's getting better!)
- Industry statistics (delivery, response, ROI)
- Common obstacles facing banks
- Getting management to "buy in"
- Factors in choosing a vendor
- Phishing: how to reduce the "phear phactor"
- List building and content strategies
- Managing and leveraging response
- Implementation options and sample bank campaigns.
Speakers:
- Joe Timm, Vice President Product Manager, Fiserv Lending Solutions, Columbus, OH
- Sue Stricklin, Vice President Marketing, Home Savings, Youngstown, OH
- Tracy Janosik, Web Developer Information Technology, Home Savings, Youngstown, OH
- Maggie Kelly, Director of Marketing, American Bankers Association, Washington, DC (moderator)
Audio CDs for this telephone briefing will be available for purchase
7-10 days after the airing of the program.
Who Should Attend
- Marketing Managers
- Branch Managers
- Sales Managers
- Product Development Managers
|
- Retail Bankers
- Relationship Managers
- Small Business Managers
- Senior Bank Managers
|
*ABA's Telephone Briefings include reference materials and telephone audio. Telephone/Webcast Briefings include reference materials, telephone audio, and simultaneous webcast presentation (requires 56K or faster with JavaScript and cookies enabled in the browser, i.e., Microsoft Internet Explorer 4.0 or later, or Netscape 4.7X).
**Each site license (registration fee) entitles you to one phone connection and one Internet connection (when there is a simultaneous webcast presentation) where an unlimited number of listeners can participate.
Any transmission, retransmission or republishing of the audio or Web portions of this briefing is strictly prohibited.
Questions? Please contact Joe Mach / Linda Shepard / Cari Hearn for more information.
| 
