How to Capitalize on Social Media in Your Bank's Marketing
ABA Telephone Briefing/Webcast*

Everyone is talking about Social Media, but there is a lot of confusion around how to successfully implement a program that truly brings value to your customers and your organization. How do you sell the idea internally? What are the legal ramifications? What are some best practices in managing a program, and what level of internal resources would this require?

During this recording of the live, 90-minute Webcast held on June 17, you will hear from a bank marketer and PR expert, and learn from their experience in successfully integrating a social media strategy into the marketing mix. Gain actionable ideas specific to the banking industry, understand the importance of setting rules of engagement for your organization, while meeting strict regulatory requirements.

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Program Dates

Audio CD Now Available

Per CD Fees**

$225 ABA/Service Member • $355 Non-Member

Registration

Not applicable  

Audio CD Order Online  (PDF)
Credits

Recording approved for 2.0 CFMP credits.
The Institute of Certified Bankers (ICB) is dedicated to promoting the highest standards of performance and ethics within the financial services industry.

Topics Will Include:

  • Focus on Experience
  • Marketing Channel Mix
  • Umpqua Bank Example
  • Social Media @ Umpqua Bank
  • Social Media Examples
  • Twitter
  • Rules of Engagement
  • Legal, Audit, Network Security & Compliance

Speakers

  • Eric Lucero, Vice President Marketing Strategies, Umpqua Bank, Portland, OR
  • Shannon Riggs, Account Supervisor, LANE PR, Portland , OR
  • Maggie Kelly, Vice President, Marketing, Professional Development Group, American Bankers Association, Washington, DC

Who Should Attend

  • Senior Bank Managers
  • Retail Bankers
  • Retail Sales Managers
  • Marketing Directors
  • Marketing Research Analysts
  • Data Managers
  • Compliance Officers
  • Bank Counsel
  • Auditors and Risk Managers
*ABA's Telephone Briefings include reference materials and telephone audio. Telephone/Webcast Briefings include reference materials, telephone audio, and simultaneous webcast presentation (requires 56K or faster with JavaScript and cookies enabled in the browser, i.e., Microsoft Internet Explorer 4.0 or later, or Netscape 4.7X).

**Each site license (registration fee) entitles you to one phone connection and one Internet connection  (when there is a simultaneous webcast presentation) where an unlimited number of listeners can participate.

Any transmission, retransmission or republishing of the audio or Web portions of this briefing is strictly prohibited.


Questions? Please contact Joe Mach / Linda Shepard / Cari Hearn for more information.