| Award Categories and Pricing |
Stand Tall in The Categories That Best Match Your Campaigns
This year, instead of giving awards for the best newspaper ad or the best TV spot, we're once again giving awards to the marketing campaigns that best accomplish their purpose — the best branding campaign, the best new customer campaign, the best impact campaign, etc. You can submit all or portions of a campaign. So load everything you'd like us to see — TV spots, radio spots, Web pages, posters, direct mail, annual reports, print ads, the works — onto a DVD and enter it in one or more of the following categories:
Award Categories
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Brand Campaign for both new and established brands, whether touting your bank's DNA, M&As or just a new look; can include internal branding.
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Customer Acquisition & Retention Marketing for outstanding campaigns designed to attract new or keep current customers; can include new products or service promotions, new bank or branch locations, cross-selling, etc.
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Financial Education for educating constituents on responsible financial practices, ie community outreach, educational publications or website/webpage(s) dedicated to teaching sound financial practices.
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Humor for campaigns that are funny.
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Annual Report for, well, annual reports.
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Impact Campaign for entries that may include but are not limited to campaigns that evoke an emotional response, benefit the community, social media, promoting safety and soundness of financial institution; or reach out to minorities and women.
Please note that campaigns may be entered in multiple categories.
PLEASE NOTE:
2009-2010 published or aired for the first time campaigns will be accepted for all award categories for 2010 competition.
2008 campaigns will ONLY be accepted for the "Annual Report" award category for 2010 competition.
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