Affinion Group is a leading provider of retail strategies and value-added checking packages, offering banks opportunities to strengthen and build profitable customer relationships. Through Affinion's programs, banks can customize value-added retail packages designed around specific marketing goals – account retention or acquisition in the following market segments:
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Mature market
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Student market
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Affluent market
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Emerging Affluent market
Affinion Group's retail professionals will help you fully develop your bank's Relationship Banking Strategies. This includes employee training and motivation, internal and external advertising and promotion, follow-up tracking and analysis and on-going promotional consultation.
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PROGRAM BENEFITS
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Provides opportunities for increased fee income
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Builds customer loyalty and positions bank for profitable account acquisition
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Flexibility of program allows banks to adopt a package that best meets their market objective
MARKET PROFILE
Banks with at least $25 million in assets and with a retail focus will benefit from Affinion Group's valuable "niche marketing" programs. Affinion Group will customize the strategies to meet your bank's unique marketing and business plan.
PROGRAM CONTACTS
Affinion Group
100 Connecticut Avenue
Norwalk, CT 06850
Contact: Julie Taylor
Tel: (800) 251-0006, ext. 2645
Fax: (615) 764-5645
Web site: www.affiniongroup.com
CAB CONTACT PERSONS
Monica Condon Tel: (202) 663-5475
Robin Gordon Tel: (202) 663-5128
Questions? Please contact Jackie Lucas for more information.
