Advertising Rates & Information
ABA Bank Marketing

For 43 years the most influential bank marketers have turned to our pages for their "marketing insight." An amazing 97%of readers report direct purchasing authority and 83% of readers take one or more actions after seeing an ad in ABA Bank Marketing.

For a more detailed profile of ABA Bank Marketing readers and their habits, click here.

2012 Advertising Rates (Payable in U.S. Dollars only)

Space & Materials Deadlines
Issue	Space Close	Materials Due
Jan / Feb 2012	December 1, 2011	December 8, 2011
March	February 1, 2012	February 8, 2012
April	March 1	March 8
May	April 2	April 9
June	May 1	May 8
July / Aug	June 1	June 8
September	August 1	August 8
October	September 4	September 10
November	October 1	October 8
December	November 1	November 8

Rebates & Short Rate
A rebate will be provided when more advertising than originally contracted for has been placed and reaches the next frequency level. All advertising is subject to short rate when less advertising than originally contracted has been placed.

Inserts & Polybagging
Preprinted inserts may be placed in the full run of the magazine. Cost is based upon the actual weight and size of the insert, as well as binding method required. For a customized price quote, please contact your sales representative, or the publisher at (202) 663-5378.

Business Reply Cards
Business Reply Cards (BRCs) are billed at the 1/3-page black & white space rate earned, plus a $500 net binding charge. BRCs count as one insertion and must be accompanied by space advertising in the same issue. Contact the publisher at (202) 663-5378 for quantity and shipping information.

Ad Sizes

Advertisers must submit high-resolution, printer-ready PDF files. Files can be sent on disk using the mailing instructions below, or e-mail them to Lprice@aba.com. 

InfoLinks

Unless otherwise instructed in writing, the magazine will position a reference on each advertisement to the publication InfoLinks website, which provides a direct link to the advertising company's website. This reader service is provided free of charge and is not considered part of the advertising purchase.

Services Directory Listings

The Services Directory provides a low-cost way to inform readers of your business. For as little as $525, you can place a listing that will run for a full year in ten consecutive issues! To receive a cost quotation, simply send a typed draft of your listing text via fax or email and we will calculate the lineage. Please note the inclusion of a logo, if applicable. Listings can begin at any time during the year and changes to copy and logo can be made as needed.  For more information, please contact Laura Henkes by phone at (773) 481-2140, fax at (773) 481-2103 or e-mail: phlmh@hotmail.com. Click here for more information about the Services Directory.

Contract Regulations

Signed insertion orders are required. All art instructions are required in writing. Verbal agreements will not be recognized. Contracts cover number of insertions within one year of contract date.
NOTE: Cancellations will not be accepted after published space closing deadlines.

By submitting this advertisement, you grant the ABA permission to reproduce and distribute the intellectual property provided in ABA Bank Marketing and warrant that the intellectual property contained in the advertisement is either owned by you, in the public domain, or licensed with full authority from the owner and grants ABA the rights identified herein. Furthermore, you warrant that all submitted advertisements are original, factually accurate, contain nothing defamatory or otherwise unlawful, and does not infringe on the copyright or other intellectual property rights of any third person, business or corporation. You indemnify the ABA against any and all claims made by third parties related to the submitted advertisement.

Agency Commissions
15% of gross on space, color and special position charges recognized to agencies. No cash discount. Credit will be granted to advertising agencies only on the condition that the agency is responsible for payment of the advertising order. New advertisers prepay first insertion.

Circulation
ABA Bank Marketing, the monthly magazine of the ABA Marketing Network, is the only magazine devoted exclusively to financial services marketing. ABA Bank Marketing reaches both ABA-MN members and non-members. Our 3,000 readers are senior executives in bank marketing and management, and professionals specializing in retail banking, trust and private banking, service quality, advertising, public relations, research, sales training, promotion and management. For more details, click here.

Mailing Instructions
All correspondence, materials and inquiries should be directed to:
Larry Price, Publisher
American Bankers Association
1120 Connecticut Avenue NW
Washington, DC 20036-3971
Phone: (800) BANKERS, (202) 663-5378
Fax: (202) 828-4540

Combined Rates / ABA Service Member Discount
Explore other areas of the banking universe with priority placement and discounted rates in ABA Trust & Investments, ABA Bank Compliance, Community Banker and the ABA Banking Journal magazines. Your frequency discounts will be based on the total number of ads you place between ABA's five magazines. For example, three insertions in ABA Bank Marketing and three insertions in ABA Trust & Investments earns you the 6x frequency discount in both magazines! Your competition will envy your savvy and your intelligence.

As an ABA Service Member, you qualify for the next highest frequency level on each advertisement you place. Don't miss out on this important member discount that often exceeds the cost of your annual membership. For membership information, please contact Pam Salinardi at (202) 663-5160 or psalinar@aba.com. For more information on advertising, please contact Larry Price at (202) 663-5378 or lprice@aba.com.

Advertising Sales Representatives

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Questions? Please contact the Larry Price for more information.