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Advertising Rates & Information
ABA Bank Marketing
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For 38 years the most influential bank marketers have turned to our pages for their "marketing insight." An amazing 97%of readers report direct purchasing authority and 89% of readers take one or more actions after seeing an ad in ABA Bank Marketing.
For a more detailed profile of ABA Bank Marketing readers and their habits, click here.
2009 Advertising Rates (Payable in U.S. Dollars only)
| Black & White |
| |
1x |
3x |
6x |
10x |
20x |
| Full |
2,300 |
2,100 |
1,900 |
1,700 |
1.500 |
| 2/3 |
1,900 |
1,700 |
1,500 |
1,300 |
1,100 |
| 1/2 Island |
1,800 |
1,600 |
1,400 |
1,200 |
1,000 |
| 1/2 Horiz |
1,625 |
1,425 |
1,225 |
1,025 |
825 |
| 1/3 |
1,225 |
1,025 |
825 |
675 |
575 |
| 1/4 |
1,100 |
900 |
7000 |
550 |
450 |
| 1/6 |
875 |
675 |
475 |
375 |
325 |
| Spread |
4,200 |
3,800 |
3,400 |
3,000 |
2,600 |
| Two-Color |
| |
1x |
3x |
6x |
10x |
20x |
| Full |
2,800 |
2,600 |
2,400 |
2,200 |
2,000 |
| 2/3 |
2,400 |
2,200 |
2,000 |
1,800 |
1,600 |
| 1/2 Island |
2,300 |
2,100 |
1,900 |
1,700 |
1,500 |
| 1/2 Horiz |
2,125 |
1,925 |
1,725 |
1,535 |
1,325 |
| 1/3 |
1,725 |
1,525 |
1,325 |
1,175 |
1,075 |
| 1/4 |
1,600 |
1,400 |
1,200 |
1,050 |
950 |
| 1/6 |
1,375 |
1,175 |
975 |
875 |
825 |
| Spread |
4,900 |
4,500 |
4,100 |
3,700 |
3,400 |
| Four-Color |
| |
1x |
3x |
6x |
10x |
20x |
| Full |
3,200 |
3,000 |
2,900 |
2,700 |
2,500 |
| 2/3 |
2,800 |
2,600 |
2,400 |
2,200 |
2,000 |
| 1/2 Island |
2,700 |
2,500 |
2,300 |
2,100 |
1,900 |
| 1/2 Horiz |
2,525 |
2,325 |
2,125 |
2,025 |
1,825 |
| 1/3 |
2,125 |
1,925 |
1,725 |
1,575 |
1,475 |
| 1/4 |
2,000 |
1,800 |
1,600 |
1,450 |
1,350 |
| 1/6 |
1,775 |
1,575 |
1,375 |
1,275 |
1,225 |
| Spread |
5,600 |
5,200 |
4,800 |
4,400 |
4,000 |
| Covers & Positioning |
| Inside Front Cover |
add 15% |
Cover charges are in addition to four-color rate earned. |
| Inside Back Cover |
add 10% |
| Back Cover |
add 20% |
| Other Special Positions |
add 10% |
| 2009 Space & Materials Deadlines |
|
|
Space Close |
Materials Due |
|
|
|
|
|
Jan / Feb 2009 |
December 1, 2008 |
December 8, 2008 |
|
March |
February 2, 2009 |
February 9, 2009 |
|
April |
March 2 |
March 9 |
|
May |
April 1 |
April 8 |
|
June |
May 1 |
May 8 |
|
July / Aug |
June 1 |
June 8 |
|
September |
August 3 |
August 10 |
|
October |
September 1 |
September 8 |
|
November |
October 1 |
October 8 |
|
December |
November 2 |
November 9 |
Rebates & Short Rate
A rebate will be provided when more advertising than originally contracted for has been placed and reaches the next frequency level. All advertising is subject to short rate when less advertising than originally contracted has been placed.
Inserts & Polybagging
Preprinted inserts may be placed in the full run of the magazine. Cost is based upon the actual weight and size of the insert, as well as binding method required. For a customized price quote, please contact your sales representative, or the publisher at (202) 663-5378.
Business Reply Cards
Business Reply Cards (BRCs) are billed at the 1/3-page black & white space rate earned, plus a $500 net binding charge. BRCs count as one insertion and must be accompanied by space advertising in the same issue. Contact the publisher at (202) 663-5378 for quantity and shipping information.
| Ad Sizes |
Trim Size (W x H) |
|
Bleed Size (W x H) |
|
| |
Inches (fractional) |
Inches (decimal) |
|
Picas |
| Full Page |
8 1/2 x 11 |
(8.5 x 11.0) |
8.75 x 11.25 |
|
| 2 page spread |
17 x 11 |
(17.0 x 11.0) |
17.25 x 11.25 |
|
| 2/3 vertical |
4 21/32 x 10 |
(4.656 x 10) |
|
28p x 60p |
| 1/2 island |
4 21/32 x 7 1/4 |
(4.656 x 7.25) |
|
28p x 43p6 |
| 1/2 horizontal |
7 3/32 x 4 7/8 |
(7.09375 x 4.875) |
|
42p6 x 29p3 |
| 1/3 square |
4 21/32 x 4 7/8 |
(4.656 x 4.875) |
|
28p x 29p3 |
| 1/3 vertical |
2 1/4 x 10 |
(2.25 x 10) |
|
13p6 x 60p |
| 1/4 vertical |
3 29/64 x 4 7/8 |
(3.453 x 4.875) |
|
20p9 x 29p3 |
| 1/6 vertical |
2 1/4 x 4 7/8 |
(2.25 x 4.875) |
|
13p6 x 29p3 |
Materials Requirements
Advertisers must submit high-resolution, printer-ready PDF files. Files can be sent on disk using the mailing instructions below, or e-mail them to Lprice@aba.com.
Color proofs must accompany all 2-color and 4-color advertisements or ABA can not be held responsible for color matching. Laser proofs are acceptable for b&w ads only.
Detailed instructions and file settings for the PDF files are available through our printer's website for the following applications: InDesign CS2; InDesign CS; QuarkXPress 6+; QuarkXPress 4-5 Mac; QuarkXpress 4-5 Windows; Distiller 6; and Distiller 7. Click here, or go to http://www.stcroixpress.com/software.htm to be taken to the instructions.
Unless otherwise instructed in writing, the magazine will position a reference on each advertisement to the publication InfoLinks website, which provides a direct link to the advertising company's website. This reader service is provided free of charge and is not considered part of the advertising purchase.
Services Directory Listings
The Services Directory provides a low-cost way to inform readers of your business. For as little as $525, you can place a listing that will run for a full year in ten consecutive issues! To receive a cost quotation, simply send a typed draft of your listing text via fax or email and we will calculate the lineage. Please note the inclusion of a logo, if applicable. Listings can begin at any time during the year and changes to copy and logo can be made as needed. For more information, please contact Laura Henkes by phone at (800) 323-7891 or (847) 934-0084, fax at (847) 934-0556 or e-mail: phlmh@hotmail.com. Click here for more information about the Services Directory.
Circulation
ABA Bank Marketing, the monthly magazine of the ABA Marketing Network, is the only magazine devoted exclusively to financial services marketing. ABA Bank Marketing reaches both ABA-MN members and non-members. Our 3,000 readers are senior executives in bank marketing and management, and professionals specializing in retail banking, trust and private banking, service quality, advertising, public relations, research, sales training, promotion and management. For more details, click here.
Mailing Instructions
All correspondence, materials and inquiries should be directed to:
Larry Price, Publisher
American Bankers Association
1120 Connecticut Avenue NW
Washington, DC 20036-3971
Phone: (800) BANKERS, (202) 663-5378
Fax: (202) 828-4540
Combined Rates / ABA Service Member Discount
Explore other areas of the banking universe with priority placement and discounted rates in ABA Trust & Investments and ABA Bank Compliance magazines. Your frequency discounts will be based on the total number of ads you place between the three magazines. For example, three insertions in ABA Bank Marketing and three insertions in ABA Trust & Investments earns you the 6x frequency discount in both magazines! Your competition will envy your savvy and your intelligence.
As an ABA Service Member, you qualify for the next highest frequency level on each advertisement you place. Don't miss out on this important member discount that often exceeds the cost of your annual membership. For membership information, please contact Jamie Kline at (202) 663-5227 or jkline@aba.com. For more information on advertising, please contact Larry Price at (202) 663-5378 or lprice@aba.com.
Advertising Sales Representatives
Back to ABA Bank Marketing
Questions? Please contact the Larry Price for more information.
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