Back to ABA Bank Compliance | Past Issues | Send Comments | 2012 Editorial Calendar |
Article Index | Author Guidelines | Reader Profile | Advertising Information | Awards | Info Links | Contact Us | Online Issue FAQs | Other ABA Publications

The typical reader is the senior compliance officer representing financial institutions of all asset sizes. More than half the subscribers have 15 or more years of direct experience in regulatory compliance, and seven in ten offer more than 10 years experience.


Reader demographics from the current reader survey:

Gender:    Female 67%  Male 33%

Age:         Under 25      0%
                25-34           7%
                35-44          21%
                45-54          40%
                55-64          30%
                65 or older    3%

Bank asset size:
Less than $100 million      5%
$100 to 249 million          12%
$250 to 499 million          10%
$500 to 999 million          14%
$1 to 4.9 billion                21%
5 to 9.9 billion                   6%
$10 billion or more           18%
not indicated/applicable    15%

Years experience in bank compliance?
Less than 1 year        0%
1 to 4 years               6%
5 to 9 years              18%
10 to 14 years           23%
15 years or more       53%

What do you do with your copies of ABA Bank Compliance?
Save for reference                   89%
Route them                            27%
Give/loan to someone else      21%
Clip/copy articles of interest    33%
Discard                                   6%

Which of the following actions have you taken as a result of seeing an ad in ABA Bank Compliance?
Visited an advertisers web site                  41%
Used ABA InfoLinks to reach advertiser      39%
Saved an ad for reference                          29%
Discussed ad with co-workers                   35%
Visited an exhibit at a conference              28%
Recommended/Made purchase                 24%

When you read ABA Bank Marketing magazine, how significant is it to you that the magazine is a product of the American Bankers Association?
Somewhat/Highly significant                    94%

Your prospects are reading ABA Bank Compliance.  They have the ability to purchase.  They care about your product.  They take immediate action after seeing an advertisement.  Are you placing your message where they will find it?

For advertising information, please contact:

Publisher Larry Price (202) 663-5378 lprice@aba.com

National Sales Manager Dave Bayard (973) 822-9275 dave@bayard.com

Survey conducted October 2010 by ABA/Zoomerang.

 Back to ABA Bank Compliance

Questions? Please contact Larry Price for more information.

Back to ABA Bank Compliance