The Demise of Branch Banking – Fact or Fiction?

ABA Briefing/Webcast*


Remember a few years ago when you went to Borders to buy a book or stopped by Blockbuster and rented a movie? Not any more -- we buy and read books on a Kindle and rent movies on Netflix. The same thing is happening in banking. In our digital world where banking services are increasingly being conducted electronically (ATM's, online, mobile devices, tablets, etc.), the need for a physical branch is shrinking.

Should we close our branches, or repurpose them?  This recording of the briefing/Webcast  held on February 12, 2014 discusses and provides perspectives from a panel of your peers in the world of community banking. Listen to what has become one of the most critical challenges of the time.

Program Date Recording Now Available
Per Recoriding Fees** $225 ABA Member/Service Member • $355 Non-Member
Registration Not applicable
Recording Order Online
Please note recordings are not eligible for CPE credits for CPAs.

Topics Include:

  • The bank branch today –- purpose, traffic patterns, ROI
  • Innovative strategies that community bankers are engaging in to redefine the branch network and keep it relevant
  • Up-skilling branch employees to make them versatile to changing customer needs.


  • Joel Abramson, Director of Business Development & Strategy, Complete Data Products (CDP), Troy, MI
  • Adam Clifton, Senior Systems Administrator, North American Banking Company, Roseville, MN
  • Randy Lashua, Project/IT Manager, Capital City Services Company, Tallahassee, FL

Who Should Attend?

  • Senior Bank Managers
  • Bank Presidents
  • Community Bank CEO’s
  • Operations Officers
  • Marketing Directors
  • Retail Managers
  • Information & Technology Officers
  • Risk Managers and Auditors
  • Compliance Officers & Managers

Get the Credit You Deserve!

The Institute of Certified Bankers (ICB) is dedicated to promoting the highest standards of performance and ethics within the financial services industry. "The Demise of Branch Banking -- Fact or Fiction?"  recording has been approved for 2.0 CFMP and 2.0 CRCM continuing education credits.

 *ABA's Briefings/Webcasts include reference materials and streaming audio over the Internet. Audio over the telephone can be provided as an alternative.  Avoid technical difficulties by running a short, simple test now. (All major operating systems including Windows 2000 or later, Mac OS 10.4 or later, Linux, Android, and iOS) are supported. Adobe Flash Player 11 or later (unless you are using a mobile device – instead, download the omNovia application from the App Store or Android Market); Broadband Internet connection (256 Kbps or more). No network blocks or filters that disable streaming media).

**Each registration fee entitles you to one connection where an unlimited number of listeners can participate.

Any transmission, retransmission or republishing of the audio or Web portions of any briefing/webcast is strictly prohibited.

​Questions? Please contact Linda Shepard / Cari Hearn for more information.