ABA School of Bank Marketing and Management

June 8 - 15, 2016 • Emory Conference Center Hotel, Atlanta, GA


Innovative Strategies. Enduring Excellence.

In today's world of banking, marketing is no longer just a job.  It's the job - an essential, strategic business function that drives a bank's performance and profitability.

If marketing equals success, then the ABA Bank Marketing School is your key to achieving it.  Come experience this intensive​, one-week program that equips bank marketers with the knowledge, competence and strategies they need to boost the bottom line. 

  • Align marketing with your financial strategic goals
  • Build your brand promise and communicate it to your customers
  • Avoid the compliance pitfalls that can sink a creative marketing initiative
  • Learn techniques that will build customer loyalty and drive results
  • Leverage digital and social media as crucial components of effective marketing
  • Complete the program and receive a Certificate of Attendance from ABA
  • Become a Certified Financial Marketing Professional Marketing Professional (CFMP)-ready and take the exam on site.


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​Program Questions? Please contact John Capotosto.


 Download Brochure

BMSBrochureDownload the 2016 Brochure for more information.

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