June 8 - 15, 2016 • Emory Conference Center Hotel, Atlanta, GA
Innovative Strategies. Enduring Excellence.
In today's world of banking, marketing is no longer just a job. It's the job - an essential, strategic business function that drives a bank's performance and profitability.
If marketing equals success, then the ABA Bank Marketing School is your key to achieving it. Come experience this intensive, one-week program that equips bank marketers with the knowledge, competence and strategies they need to boost the bottom line.
- Align marketing with your financial strategic goals
- Build your brand promise and communicate it to your customers
- Avoid the compliance pitfalls that can sink a creative marketing initiative
- Learn techniques that will build customer loyalty and drive results
- Leverage digital and social media as crucial components of effective marketing
- Complete the program and receive a Certificate of Attendance from ABA
- Become a Certified Financial Marketing Professional Marketing Professional (CFMP)-ready and take the exam on site.