New location and new dates!
June 19 - 26, 2013 • Emory Conference Center Hotel, Atlanta, GA
Application l Schedule Year I | Schedule Year II | Faculty l CFMP Certification l Hotel and Stay
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Intelligent Marketing For Your Bank's Success
As banks re-evaluate their business models and seek new sources of revenue, marketing plays a pivotal role. Business lines rely on intelligent marketing to successfully increase profitability and demonstrate tangible results.
The ABA School of Bank Marketing and Management is the industry standard for bank marketing education. It is the only national school of its kind, where students learn from an unmatched faculty of industry experts and practitioners. The impact-driven curriculum provides a solid foundation in marketing principles, strategic leadership, and critical thinking.
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Break outside of current boundariies, and produce results-driven marketing. Gain the skills you need to develop and execute successful strategic marketing campaigns to increase your bank's visibility and contribute to the bottom line.
Course Curriculum and Schedule
The ABA School of Bank Marketing and Management is a two-year program delivered one week a year. After successfully completing Year I requirements, students are automatically enrolled in Year II. To graduate, students must also complete several between-session assignments, including a marketing plan and executive presentation, under the guidance and direction of faculty advisors comprised of distinguished marketing professionals.
Click on the links below to view specific course content and class schedules:
Curriculum Year One
Curriculum Year Two
Who Should Attend
- Marketing Directors and Staff
- Training Specialists
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- Database Marketers
- Product Managers
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Additional Information
Admission Requirements
Admission to the School of Bank Marketing and Management is open to individuals associated with a financial institution or service organization eligible for membership in the ABA Marketing Network or the American Bankers Association. Admission is based on the following requirements:
- Two or more years of experience in financial services marketing, or a Baccalaureate degree with a business, economic or marketing related major.
Tuition
The tuition fees per year cover all coursework, materials, most meals on-site, and are the same for Year I and II. Tuition does not include hotel accomodations. Note: The applicant must be an ABAMN member to receive the ABAMN Member rate.
| ABA Bank Member $2,945 |
ABAMN Member $2,945 |
Non-Member $3,945 |
Team Discounts - Send a team of two or more and save!
2-3 attendees save 5% off tuition
4-10 attendees save 10% off tuition
11+ attendees save 15% off tuition
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ABA Marketing Network
A membership in the ABA Marketing Network will provide you with the support and information you need to succeed in the business of financial services marketing. ABAMN provides many resources for SBMM students, such as a selection of free SBMM graduate student marketing plans or research papers. To learn more about membership, contact the ABAMN Membership Manager at (202) 663-5378 or visit the ABA Marketing Network.
School Transcripts
Transcripts and Verification of Attendance to the ABA Compliance Schools are available from 1990 to present. To request either document, please e-mail Daisy Johnson at daisyj@aba.com with your name (maiden last name), school attended, year of attendance and location.
A Special Thank You to our School Sponsors!
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| What our attendees are saying... |
"The School has been one of the most valuable learning experiences of my career. The opportunity to network and share information in and out of the classroom is tremendous,
and continues long after graduation!" -- Chris Russell, Vice President, Marketing Director, First Community Bank of Palm Beach County, Wellington, FL
"Having been in bank marketing for 13 years when I enrolled in the School of Bank Marketing and Management, I feared a lot of the information would be repetitive for me. How wrong I was! No matter how many conferences you've attended, you'll learn more at the ABA School of Bank Marketing and Management than all the conferences combined. The most important part of the school to me was the emphasis on profitability and management. I'm much more confident about my marketing decisions and my credibility within the bank has gone way up!" -- Donna Kimes, Vice President of Marketing, Farmers and Merchants Bank
"I can now intelligently talk with management about spread, ROE, our income and expense statements, and pricing strategy. Year Two of the ABA School of Bank Marketing and Management took me to a whole new level, and made me so much more promotable within our bank group. With training, I think I could tackle most anything. Thanks for making that possible!" -- Tiffanie Conchola, Marketing Director, Arvest Bank, Bentonville, AR |