What do consumers think about using debit cards at point of sale? Who is most likely to use the debit option? What other factors affect their decision to use debit as opposed to other payment methods? Most important, how can debit card issuers and merchants influence and increase debit usage at the checkout counter?
The answers to these and other critical questions can be found in the 2001 Study of Consumer Payment Preferences, the updated follow-up to the 1999 Study of Consumer Payment Preferences.
Conducted by ABA and Dove Consulting, the report profiles in-store, Internet and bill payment behavior among consumers, taking a hard look at consumers'
- current payment methods
- perception of these methods
- decision-making about how they make payments on bills, in stores, and on the Internet.
Colorful, easy-to-read charts examine the varied educational, ethnic, and regional characteristics of debit card users, and track developments and changes in payment usage by region and gender. In addition, more than 60 data tables provide detailed information on why and how consumers pay for everything from childcare to charitable donations.
At a time when financial institutions and the marketplace are looking even more closely at consumer spending habits and methods, the 2001 Study of Consumer Payment Preferences offers the data that your bank needs to stay competitive in the changing financial landscape.
Click here to view the table of contents (PDF Format)
Click here to view the index of data tables (PDF Format)