How does your bank compare when it comes to advertising spending?
The 2012 Bank Marketing Survey report explores such significant topics as the allocation of marketing expenditures to advertising, public relations, sale promotions and market research. It also features market segmentation, internet marketing, cross-selling, direct marketing, new product offerings and successful marketing initiatives. Gain insights into these and other significant issues that are transforming today's bank marketing scene and reshaping the way top bank executives view marketing's role in their strategic planning. Order today!
- A broad sample base includes 259 banks nationwide with assets ranging from $25 million to $20 billion.
- Results tabulated by assets size and region
- Detail information regarding 32 marketing expenditures categories.
- Additional information on marketing functions, such as staffing levels, market segmentation, cross-sales, and direct marketing is also included.
CEOs, senior marketing executives and other senior bank executives, marketing managers and communications directors—in fact, all those involved in promoting your bank's brand and products, and planning its future profitability—should read this report. You will not want to miss this unique opportunity to compare marketing budget, practices and performance with those of your peers.
$ 500 List Price
$ 250 ABA Member Discount
Published: October 2012; Spiral-bound, 115 pp.