For Immediate Release
July 21, 2014
ABA Media Contact: Mike Townsend       
(202) 663-5471

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Marketers and Retail Execs Examine the Future Role of Banks

ABA 2014 Marketing and Retail Conference set for Sept. 7-9 in Orlando

​WASHINGTON — Retail bankers, marketers and executives from across the nation will gather Sept. 7-9 in Orlando for the 2014 American Bankers Association Marketing and Retail Conference.  This year’s event will focus on ways to evaluate and transform the delivery of banking services to meet higher customer expectations. 

“As technology rapidly evolves and consumer preferences shift, it has never been more crucial for banks to respond to customer needs and exceed their expectations,” said Jim Edrington, ABA’s executive vice president of Professional Development.  “The speakers at this year’s conference will deliver valuable insights that bank leaders can turn into actionable ideas as they adapt to a transforming industry.”

The conference will kick off with a keynote address on leadership and flawless execution from Commander Scott Kartvedt, the U.S. Navy’s first commanding officer of the nation’s only F-35C stealth strike fighter squadron, who has received numerous commendations recognizing his combat leadership and valor.  An additional keynote address will feature Jim Knight, a former Hard Rock International executive who will discuss how to create a guest-obsessed service culture to deliver sustainable results.
With more than 30 sessions and experts on topics from customer experience to retail growth and innovation, attendees will be equipped with actionable ideas when they return to their banks. Featured sessions include:
  • The Need for Strategic Agility (Kathy Pearson, PhD, The Wharton School of Business, University of Pennsylvania): Strategies for managing the uncertainty of the future by balancing short-term and long-term objectives;

  • From the Inside Out, It Starts with You! (Dan Swift, Director, Financial Services, LinkedIn Sales Solutions; Mark Zmarzly, CEO and Founder, Hip Pocket): How to use LinkedIn to first champion yourself as a thought leader and then your bank as a central and vital factor of your community; and

  • The Viral Bank: Happy Customers Drive Big Business and Brand Awareness (Krista Berlincourt, Brand & Communications Lead, SIMPLE): Insights on how to leverage your customers to attract "a following."
To augment the conference experience, ABA has created a mobile app that lets attendees keep track of sessions, build their own schedule, find exhibitors, and follow live tweets.  The free app is available for download via mobile device stores such as The App Store and Google Play by searching for “ABA Marketing Conference.”              
The marketing conference is an ideal venue for exhibitors to interact with peers, clients and prospects, enhancing potential and establishing long-term peer relationships. 
Conference participants can earn Certified Financial Marketing Professional (CFMP) credits.  Complete details are available on the conference website.
The conference will be held September 7– 9 at the Walt Disney World Dolphin in Orlando, Fl. Registration is $1,390 for ABA and ABA Marketing Network members, and $1,790 for non-members.  For more information or to register, call 1-800-BANKERS or visit
The American Bankers Association is the voice of the nation’s $14 trillion banking industry, which is composed of small, regional and large banks that together employ more than 2 million people, safeguard $11 trillion in deposits and extend nearly $8 trillion in loans.
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Editor’s Note: For complimentary press registration, please contact Mike Townsend at or 202-663-5471.