FOR IMMEDIATE RELEASE
August 2, 2011
ABA Media Contact: Carol Kaplan       
(202) 663-5471
E-mail: ckaplan@aba.com
Follow us on Twitter @ABABankingNews

FIRST STOP FOR BANKS: START WITH MARKETING
ABA Marketing Conference speakers tell why bank success starts with robust marketing

WASHINGTON–Amid a landscape of increased costs and decreased revenues across the banking industry, bank marketers need to be front and center of all strategic business initiatives.  With resources tighter than ever, any decision they make needs to guarantee big impact.  That's why bank marketing professionals from across the country will learn the latest strategies, tools and techniques at the ABA Marketing Conference, held at the Marriott Baltimore Waterfront in Baltimore, Maryland, September 18-20.

 Keynote speakers include internationally-recognized business trend expert Peter Sheahan who will reveal the five competencies that enable you to understand and utilize the forces that drive buyers' behavior.   Also, Becki Drahota, president and founder of Mills Financial Marketing, will explain how community banks can reclaim the value proposition they provide to America's families and businesses and how marketers can enhance their banks' image and boost respect. 

The nation's top business and banking experts will present timely and inspiring sessions on topics including:
           •     Extreme Bank Makeover: Deposit Product Edition;
           •     The Business Case for Mobile;
           •     Delivering a Seamless E-branch Experience;
           •     The Role of the Branch in an Age of Automated Banking; and
           •     From Good Ad Campaigns to Great Ad Campaigns.

In addition, new ABA CEO Frank Keating will discuss the issues that confront the banking industry and share insights into how strong marketing leadership drives successful organizations. 

Prospective attendees with tight marketing budgets that restrict conference travel can use ABA's online "Justification Toolkit".  The marketing conference is an ideal venue for exhibitors to interact with peers, clients and prospects, enhancing potential and establishing long-term peer relationships.  Conference participants can earn up to 22 Certified Financial Marketing Professional credits and 10.00 Continuing Professional Education credits.       

Conference registration is $1,190 for ABA and ABA Marketing Network members, $1,685 for non-members.  For more information or to register, call 1-800-BANKERS or visit aba.com. 

Note to Editors:  Complimentary press registration for the conference is available by contacting Carol Kaplan at 202-663-5471 or ckaplan@aba.com.

The American Bankers Association represents banks of all sizes and charters and is the voice for the nation's $13 trillion banking industry and its two million employees. Learn more at aba.com.

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