|
NEWS RELEASE
April 17, 2008
ABA Media Contact: Carol Kaplan
(202) 663-5471
E-mail: ckaplan@aba.com
ABA FINANCIAL MARKETING AWARDS
CALL FOR ENTRIES: Deadline May 30
WASHINGTON – Bank marketing professionals and their agencies can be recognized for their creativity by entering the American Bankers Association's 2008 Financial Marketing Awards competition.
The ABA Financial Marketing Awards – now in its 36th year – recognizes the best in bank advertising and marketing campaigns from across the nation. To keep the competition on a level playing field, winners are chosen according to bank asset size. Categories include:
- Brand Campaigns;
- Customer Acquisition Marketing;
- Customer Retention Marketing;
- Community Service;
- Diversity;
- Financial Education; and
- Humor.
The top winner among all categories will take home the coveted ABA Financial Marketing Excellence Award. Last year's award went to the Bank of Guam for its inspirational campaign, "Remember Your Roots."
"The Bank of Guam is very proud to be nationally recognized by our peers. This shows how a local bank can successfully compete against much larger institutions," said Lou A. Leon Guerrero, Bank of Guam president, CEO and Board Chairman.
New this year is the Marketers' Choice Special Recognition Award which will be chosen by bank marketers themselves. Marketers will vote online for the finalist campaign they think most deserving of this new award.
The deadline for entries is May 30. Awards will be presented at the ABA Marketing Conference in Denver, Colo. on September 15.
For more information on ABA's Financial Marketing Awards, please visit www.abafma.com. To learn more about ABA's Marketing Conference, log on to www.aba.com/Events/MKTG.htm.
The American Bankers Association brings together banks of all sizes and charters into one association. ABA works to enhance the competitiveness of the nation's banking industry and strengthen America's economy and communities. Its members – the majority of which are banks with less than $125 million in assets – represent over 95 percent of the industry's $12.7 trillion in assets and employ over 2 million men and women.
# # #
| 
