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AIB Marketing Financial Services
AIB Course Code: 7740
Dates Offered | Registration (Deadline is one week prior to start date)
Marketing Financial Services looks at what motivates customers to purchase financial services and teaches you how to develop a successful marketing plan.
| Price* |
$505 Nonmembers / $405 Members |
| Course Length |
16 Weeks |
| Course Credits |
AIB: 3.0 ; ICB: 45 CFMP; ACE: See below |
| Prerequisites |
None |
| Required Software |
Adobe Acrobat Reader; Microsoft Internet Explorer Browser 7.0 or Mozilla Firefox 2.0 or higher |
| Textbook - updated! |
Marketing Financial Services, 7th Edition, 2009, ABA |
Audience
All bank personnel responsible for conceiving or carrying out any phase of a bank's marketing efforts, including bank personnel in customer-contact and operations positions, management trainees, and persons entering banking at the mid-management level.
Learning Objectives
After successfully completing this program, you will be able to:
- Describe the stages in the marketing planning process
- List the four elements of the marketing mix as they apply to the marketing of bank services
- Recognize consumer motivation and buying behavior
- Identify key issues or strategies relating to banking products and the pricing, promotion and distribution of bank services
- Integrate public relations, advertising, sales promotion, selling, and service distribution functions in your bank's overall marketing plan
- Conduct situation analysis and formulate a master marketing strategy
ACE College Credit Recommendation
In the lower division baccalaureate/associate degree category, 3 semester hours in Banking or Bank Marketing.
* Registration for one or more courses that include accompanying textbooks will also incur a shipping & handling fee.
Questions? Please contact online@aba.com or 1-800-BANKERS for more information.
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