News: Bank Safety and Soundness Kit Main Page

Safety & Soundness Communications Campaign

ABA has put together the following materials for you to use to reassure customers and the public at large about the safety and soundness of America's banks. Note: The pieces have been updated to reflect the temporary increase in deposit insurance coverage that was enacted as part of the broader economic stabilization bill signed by President Bush Oct. 3, 2008.

Key Messages for Employees and Customers (updated 10/3/08)
Use these simple, straightforward messages to spread the word among employees and customers about bank safety. Customize them with information specific to your bank.

Statement Stuffer
Order this stuffer to remind your customers about FDIC Insurance. This brochure -- now updated to reflect the $250,000 coverage level -- backs up the message of safety with facts, and can help to reassure customers during turbulent economic periods.

Sample News Release (updated 10/3/08)
Fill in the blanks on this press release and issue it to your local media outlets.

Fact Sheet (updated 10/03/08)
Read this fact sheet and use it to handle questions from the media or others about the industry's condition.

Ads (updated 10/3/08)
Place one or all of the ads below in your local paper. The the image, design and text of the ad cannot be altered except to insert your bank's logo and contact information. Each image is 150 dpi resolution with a 8 1/2" x 11" print size. For a higher resolution or different format, contact ABA's James Melvin.

Note that three of the ads (the "lighthouse," "ATM," and "penguin" ads) speak generally of FDIC insurance protection; while the other three specifically reference the temporarily increased levels.

"Take Heart" Plant Ad Take Heart "Lighthouse" Ad