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Safety & Soundness and "Traditional Banking" Resources
ABA has put together the following materials for you to use to reassure customers and the public at large about the safety and soundness of America's banks.
Op-Ed on Health of FDIC and Safety of Bank Deposits (10/15/09)
Send as is or add your CEO's byline to this opinion piece and send it to your local paper.
Q&A on Health of FDIC and Safety of Bank Deposits (10/15/09)
Share this Q&A with frontline staff to help them answer customer questions about the health of the fund that insures bank deposits.
Statement Stuffer
Order this stuffer to remind your customers about FDIC Insurance. This brochure -- now updated to reflect the $250,000 coverage level -- backs up the message of safety with facts, and can help to reassure customers during turbulent economic periods. To order, click here.
Key Messages for Employees and Customers
Use these simple, straightforward messages to spread the word among employees and customers about bank safety. Customize them with information specific to your bank.
Sample News Release
Fill in the blanks on this press release and issue it to your local media outlets.
Fact Sheet
Read this fact sheet and use it to handle questions from the media or others about the industry's condition.
"Traditional Banking" Ads
Place one or all of the ads below in your local paper. The the image, design and text of the ad cannot be altered except to insert your bank's logo and contact information. Each image is 150 dpi resolution with a 8 1/2" x 11" print size. For a higher resolution or different format, contact ABA's James Melvin.
Pledge Ad 1 Pledge Ad 2 Constitution Ad
  
"Safe and Sound" Ads
Note that two of the ads (the "ATM," and "penguin" ads) speak generally of FDIC insurance protection; while the other two specifically reference the temporarily increased levels.
Additional Consumer & Banker Resources
Questions? Contact ABA's Charlotte Birch.
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