Delivering timely, positive messages is an important way to strengthen the industry's reputation, in good times or bad. Through speeches, conversations with the media, employee newsletters or any of the hundreds of community-related projects in which banks are involved, bankers can help educate people about their industry.
ABA Communications Tools
2013 Key Banking Issues for Congress: Why They Matter to You and Your Constituents
Educate policy makers about the banking industry's current key issues.
NEW The Business of Banking: What Every Policy Maker Needs to Know
A review of banking basics to help inform effective policy decisions.
Communications Guide to the Nation's Banking Issues
A 156-page resource with talking points on dozens of issues such as overdrafts, deposit insurance, fair value accounting and robberies.
ABA Toolbox: Telling Your Bank's Story
This "Proud to Be a Banker" toolbox helps you educate staff, customers, other members of your community, reporters and policymakers about all your bank does to contribute to the success and growth of your community. Includes a sample CEO letter to employees, an outline for a bank impact statement, a customer survey, a speech and PowerPoint presentation to community leaders, tips for working with the media, and more.
Customizable News Releases
Send these consumer friendly, fill-in-the-blank news releases to your local newspaper to increase your bank's positive media attention.
News to Use (updated every other month)
Keeping Your Bank's Frontline Personnel and Customers Informed
Bank Communicators E-mail Bulletin
Subscribe to this e-mail bulletin and get heads-up news alerts, talking points on hot issues and more.
ABA "On the Air"
A listing of ABA's many television and radio appearances with links to the interviews.