Judging Process

How are the entries judged?

Entries are divided into 6 categories and each category is judged by a panel of financial services marketers and advertising professionals from around the country. These judges will evaluate each entry for that campaign's strengths in:

• Originality of creative concept
• Innovative use of technology
• Communications strategy
• Execution
• Fulfillment of stated objective
• Asset size:
  • under $500 million
  • $500 million to $1 billion
  • $ 1 billion to $5 billion
  • More than $5 billion

Judges Explain What Makes a Competitive Entry in the ABA Financial Marketing Awards

NOTIFICATION OF WINNERS: Finalists were notified by e-mail in August 2009.