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ABA Marketing Network
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Membership Benefits
The ABA Marketing Network is the national network of the best minds in financial marketing. Join the ABA Marketing Network, and enjoy easy access to marketing practices, resources and creative insights from peers and experts.

INTERACT
Some of the most valuable insight can be gained through the networking opportunities which membership facilitates.
  • Online Professional Communitya brand new online community for Marketing Network members-only. The site allows members to exchange resources, share forms and templates, and learn how their peers are being successful in today's business environment. 
  • Our members-only web site portal - featuring: 
    • Our Internet Sources for Bankers  
    • Hot Topic white papers
    • Marketing Tools and Resources


STAY RELEVANT
Members receive free subscriptions to the following:

 

  • ABA Bank Marketing magazine - this widely acclaimed, award-winning magazine featuring industry news and cutting-edge ideas is the only one of its kind. 
  • Marketing Edge - a monthly section of the ABA Bank Marketing Magazine, specifically designed with the Marketing Network member in mind. Now online! 
  • Marketing Insights online newsletter - an e-newsletter about issues and challenges that marketers face, and information about new benefits and educational opportunities. 


EXECUTE
ABA Marketing Network helps you to better execute marketing programs with the following tools and offers:
  • Return on Investment (ROI) desktop assistant- ABA Marketing Network members now have access to a comprehensive ROI tool that will provide immediate and measurable results from strategic marketing efforts. The ROI tool will enable members to analyze and evaluate the efforts of their marketing dollars – strengthening the bottom-line.
  • Special discounted rates on ABA Marketing related publications such as:  ABA Bank Marketing Survey Report, ABA Collection of Bank Surveys; Sales & Marketing Letters; Bank Marketing Departments: Analysis of Staffing & Structure  
  • Sample Marketing Plans 
  • The ABA School of Bank Marketing & Management - the premier school for bank marketers
  • Special Offers through partnership with ABA's Service Members. 
  • Special discounted rate to enter the annual ABA Financial Marketing Awards
  • Helpful Marketing-related articles and material.

PROFESSIONAL DEVELOPMENT OPPORTUNITIES
Learn more about what's going on within our industry and about the business of marketing through various training opportunities that are offered through the ABA.

Members receive special tuition and registration discounts for:

ABA Marketing Network provides membership and professional development opportunities for employees of ABA member-eligible institutions. These include community, regional and money center banks and holding companies, as well as savings associations, trust companies, savings banks and service members. 

Questions?  Contact us at 1-800-BANKERS


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