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ABA School of Bank Marketing and Management
May12-19, 2009 • Southern Methodist University, Dallas, TX
Application | Curriculum | Year One Schedule | Year Two Schedule | FAQ's
2008 Brochure | Advisory Board | 2008 CE Credits | CFMP Certification
With increased competition from traditional banks, brokerage houses and online financial services providers, marketing has become more important than ever. At this, the only school of its kind, bankers learn techniques and strategies to enhance marketing efforts, develop strategies to promote new products, and receive a solid foundation in marketing principles and management practices. You will get the skills that you need to keep your bank's marketing efforts fresh and increase your bank's visibility.
The ABA School of Bank Marketing and Management is a two-year program delivered one week a year. After successfully completing Year I requirements, students are automatically enrolled in Year II. To graduate, students must also complete several between-session assignments, including a marketing plan or research report, under the guidance and direction of faculty advisors comprised of distinguished marketing professionals.
Who Should Attend
- Marketing Directors and Staff
- Training Specialists
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- Database Marketers
- Product Managers
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Additional Information
Admission Requirements
Admission to the School of Bank Marketing and Management is open to individuals associated with a financial institution or service organization eligible for membership in the ABA Marketing Network or the American Bankers Association. Admission is based on the following requirements:
- Two or more years of experience in financial services marketing, or a Baccalaureate degree with a business, economic or marketing related major.
Fees
The tuition fees per year cover all coursework, materials, most meals on-site, and are the same for Year I and II. Note: The applicant must be an ABAMN member to receive the ABAMN Member rate.
| ABA Bank Member $2,845 |
ABAMN Member $2,845 |
Non-Member $3,845 |
Tuition does not include hotel accomodations. Updated hotel information will be posted shortly.
ABA Marketing Network
A membership in the ABA Marketing Network will provide you with the support and information you need to succeed in the business of financial services marketing. ABAMN provides many resourses for SBMM students, such as a selection of free SBMM graduate student marketing plans or research papers.
To learn more about membership, contact Koya Bakare at (202) 663-5355 or visit the ABA Marketing Network.
Cancellation and Refund Policy
If you cancel after acceptance, an administrative fee of $300 will be charged for the cancellation. Cancellations received less than 30 days prior to the session are subject to a charge equal to 50% of the total tuition fee. All cancellations must be made in writing and directed to the Project Manager.
Sign Up Today!
To guarantee that you can participate in this year's program, be sure to enroll as soon as possible. To ensure a productive learning environment, we limit the size of our classes -- and they fill up quickly.
SPONSORS
 
Questions? Please contact John Capotosto at 202-663-5354 for more information.
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What our attendees are saying... |
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"The School has been one of the most valuable learning experiences of my career. The opportunity to network and share information in and out of the classroom is tremendous,
and continues long after graduation!" -- Chris Russell, Vice President, Marketing Director, First Community Bank of Palm Beach County, Wellington, FL
"Having been in bank marketing for 13 years when I enrolled in the School of Bank Marketing and Management, I feared a lot of the information would be repetitive for me. How wrong I was! No matter how many conferences you've attended, you'll learn more at the ABA School of Bank Marketing and Management than all the conferences combined. The most important part of the school to me was the emphasis on profitability and management. I'm much more confident about my marketing decisions and my credibility within the bank has gone way up!" -- Donna Kimes, Vice President of Marketing, Farmers and Merchants Bank
"Attending the School was an awesome experience with knowledgeable and compassionate instructors, exceptional classes, topped by fellow bank marketers who are now friends for life. It's a winning combination. I have gained insight to various areas of the bank and how it all ties into the profitability of our institution, in addition to gaining a network of contacts in our industry. Priceless. With proof of a recent promotion, it has provided me the edge to
help my career in bank marketing flourish." -- Christina T. Melo, CFMP, Assistant Vice President, Marketing, Fall River Five Cents Savings Bank, Fall River, MA
"I can now intelligently talk with management about spread, ROE, our income and expense statements, and pricing strategy. Year Two of the ABA School of Bank Marketing and Management took me to a whole new level, and made me so much more promotable within our bank group. With training, I think I could tackle most anything. Thanks for making that possible!" -- Tiffanie Conchola, Marketing Director, Arvest Bank, Bentonville, AR |
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