	Home Contact Us ABA.com

Jim Edrington
Sr Vice President, Sales
202-663-5132
Jim.Edrington@aba.com
Request More Information

	Delivering Sales Excellence for Retail Bankers
	Delivering Sales Excellence for Business Bankers
	Business of Banking School
	In-bank Fundamentals of Bank Card
	In-bank Trust School
	Trust Training Assessment
	Essentials for Trust Administrators
	Performance Management Training
	Industry Service Provider Training

Delivering Sales Excellence for Business Bankers

Give your staff the knowledge and skills necessary to drive sustainable results and growth

The uncertainty in today's market makes it imperative that you build trusted relationships with your current business banking customers – as a means to both retain and grow your current book of business. Uncertainty also creates opportunity to attract new accounts from business customers of other institutions who may feel their needs are not being fully met.

One in ten Americans is a small business owner and they represent a tremendous opportunity - as a source of additional business for retail banking products and services, cash management and corporate credit services, wealth management and trust, and others.

Growth in the Business Banking market requires a new approach

ABA Professional Development's training program, Delivering Sales Excellence for Business Bankers will equip your team with the skills they need to build a relationship-centric sales approach, engage customers to better understand their needs and appropriate solutions, handle objections, plan and execute the perfect sales call, and manage relationships post-sale.

A skill-based learning solution that produces results

Best of all, ABA's Delivering Sales Excellence for Business Bankers is available in several delivery options to meet your training needs and budget – and engineered to provide a "speed to competency" learning approach so you can get better results – faster:

· Online Training option: Delivered in a fully self-paced online format, providing solid and engaging course content in a very flexible and convenient online learning mode.

· Learning Extension option: Combining both self-paced eLearning courses with a targeted skill-based classroom workshop so students can fine-tune and practice key skills to build their mastery and confidence

· Full Classroom option: Everything you need to conduct your own training program using your Bank's training staff, to include fully scripted Trainers Guides and Participant Guides that
cover all aspects of the Program – in a training-ready format.

Keys of Program Content:

ABA has over 130 years of experience helping to develop the knowledge and skills of bankers - enhancing their performance and their careers. Ask us how we can help you deliver success.

Contact Jim Edrington, Senior Vice President, at 202-663-5132 or jim.edrington@aba.com to learn more about this training opportunity.