Who We Are ... What We Do

ABA's Corporation for American Banking, L.L.C. (CAB) awards the ABA endorsement to products and services that help banks improve profitability, operate more efficiently and compete more effectively. ABA-endorsed programs range from mission-critical insurance, capital management and technology services to income-enhancing financial marketing products.

Why Are We Here?

To meet our members' needs through product evaluations and thorough vendor due diligence. ABA Members benefit from the research that CAB conducts on a wide range of bank products and services.

To earn the ABA endorsement, products are researched and tested by bankers and independent experts and must:

Endorsements typically target community bank products and services and are limited to one to two products a year.  The ABA/CAB mix of products has met with great success. Currently, 43 state bankers associations co-endorse the ABA-sponsored products and help market these programs to thousands of banks across the country.

CAB's thorough due diligence on each product/service includes careful evaluation of several KEY CRITERIA, including:

• Financial soundness
• Management Strength
• Sales/Marketing Plans
• Customer Service
• Scope of Service
• Training Program
• Technology
• Stable Market Presence
• Economic Benefits

Banker-Driven

CAB utilizes a number of ABA committees to target and prioritize the right products for endorsement, with oversight provided by ABA's CAB's advisory council of bankers and ABA's Executive Committee and Board of Directors.  Those programs that meet a core need within the community bank market may be identified for further consideration.  However, only a limited number of products and services as approved by our members will undergo CAB's strict due diligence review.