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Get Involved!
- Register your bank to give a Teach Children to Save lesson.
- Let us know if you teach more savings lessons throughout 2009, and we'll add your numbers to the Million Child Challenge!
What is the Million Child Challenge?
- As many Americans trade in their spending habits for saving habits, the ABA Education Foundation is calling on bankers to accept its Million Child Challenge and give saving lessons to 1 million students in 2009.
- With over 2 million bank employees, reaching 1 million young people is attainable. More on the Million Child Challenge.
How will the Million Child Challenge be reached?
- Teach Children to Save Day veterans and first-timers can sign up online at www.abaef.com. As part of the registration, bankers will be asked to report the number of students they will teach. By reaching the Million Child Challenge, bankers will nearly double the impact of 2008 when they taught some 540,000 young people. Registration will remain open throughout 2009, and savings lessons taught throughout the year can be included in the Million Child Challenge.
Why Should My Bank Participate?
- America's youth develop spending habits before they develop saving habits. Being a part of the Million Child Challenge, you will help to reverse this trend.
- The Million Child Challenge is an extraordinary opportunity to shed positive light on what real banking means for your customers, your community and the coming generation.
- Participating in the Challenge is an opportunity for bankers to contribute to our nation's economic recovery. Teaching savings skills can empower kids and their families during a confusing time.
FACT:
The collective income of GenY will surpass Baby Boomers by $500 billion in 10 years. Potential return and customer loyalty makes this demographic sound extremely profitable for banks.....
Question? Contact ABA Education Foundation.
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