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Bankers Reach the Million Child Challenge
Providing 1 Million Students with Financial Education
What is the Million Child Challenge?
- As many Americans trade in their spending habits for saving habits, the ABA Education Foundation is calling on bankers to accept its Million Child Challenge and give personal finance lessons to 1 million students in 2009.
- With over 2 million bank employees, reaching 1 million young people is attainable.
How will the Million Child Challenge be reached?
- Bankers are asked to register and report how many young adults they reach with personal finance lessons. Registration will remain open throughout 2009, and personal finance lessons taught throughout the year can be included in the Million Child Challenge.
Why Should My Bank Participate?
- America's youth develop spending habits before they develop saving habits. Being a part of the Million Child Challenge, you will help to reverse this trend.
- The Million Child Challenge is an extraordinary opportunity to shed positive light on what real banking means for your customers, your community and the coming generation.
- Participating in the Challenge is an opportunity for bankers to contribute to our nation's economic recovery. Teaching personal finance skills can empower kids and their families during a confusing time.
FACT:
The collective income of GenY will surpass Baby Boomers by $500 billion in 10 years. Potential return and customer loyalty makes this demographic sound extremely profitable for banks.....
Question? Contact ABA Education Foundation.
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