In This Section
The following questions are representative of the types of questions you will find on the examination.
a. Segmentation.
b. Target marketing.
c. Cross-selling.
d. Customer relationship management.
a. Traditional branch results in the area
b. Census information within a 5-mile radius of the store
c. Demographic information on that supermarket's customers
d. Deposit and loan results from other supermarket offices in the area
a. General interest in the segment
b. Size of the segment
c. Ability to serve the segment
d. Profit/revenue potential of the segment
a. A commercial message, in any medium, that is designed to attract public attention or patronage to a product or business.
b. A means of communication with the users of a product or service.
c. The action of calling something to the attention of the public, especially by paid announcements.
d. Published or broadcast messaging.
1. d
2. c
3. d
4. a